Dreamy Duds: Top Brands for Ultimate Sleepwear Comfort

When it comes to optimizing your rest, choosing the perfect sleepwear can make all the difference. With an array of options available, it’s essential to select brands known for combining comfort and style effortlessly. From luxurious silk pajamas to cozy cotton sets, certain brands consistently stand out for their attention to quality and design. If you're on the hunt for the best brands in sleepwear, check out the list below.

Illustration of sleepwear

Best brands of sleepwear in 2025

Lunya

Lunya is a renowned brand in the sleepwear industry, founded by Ashley Merrill in 2012, known for its thoughtfully designed and luxurious sleepwear made from 100% mulberry silk, which is naturally thermoregulating and breathable. The brand experienced rapid growth during the COVID-19 pandemic, with gross revenue peaking at $50 million in 2020 and 2021, primarily driven by a massive increase in demand for lounge and sleep apparel. Despite its strong online presence, with e-commerce making up 83% of its $35 million revenue in 2022, the brand faced challenges with its brick-and-mortar stores, which contributed to its bankruptcy. Lunya is committed to sustainability, using responsible and natural fibers, and aims for 100% fair trade certified production by 2026. The brand's products are highly regarded for their comfort and stylish design. You can explore Lunya's innovative sleepwear collection and learn more about their commitment to sustainability on their official website.

Eberjey

Eberjey is a renowned brand in the sleepwear market, known for its luxurious and comfortable products made from soft, eco-friendly materials like Tencel Modal blend. The brand has an estimated annual revenue of $26.9 million and employs 118 people, with a revenue per employee of $228,000. Eberjey's products are sold in over 1,200 specialty stores worldwide and in leading department stores, catering to a broad demographic with classic and contemporary styles. The brand has received several accolades, including being named "Best Swimwear" and "Best Lingerie Store" by Miami New Times. Eberjey is part of a sleepwear market expected to grow at a CAGR of 9.3% from 2023 to 2033.

Papinelle

Papinelle is a renowned Australian sleepwear and lifestyle brand, founded in 2003 by Renae James, known for its luxurious and sustainable products made from pure silks and organic cottons. The brand has gained significant traction, with an annual revenue of $5.9 million in 2024 and a presence in six signature stores across Australia and New Zealand, as well as in major department stores like Nordstrom and David Jones. Papinelle supports sustainable practices, including a tree planting program with the Carbon Neutral Charitable Fund and collaborations with Thread Together to provide clothing to those in need. The brand's commitment to comfort, wellness, and sustainability aligns with the growing demand in the sleepwear market, which is projected to grow at a CAGR of 8.10% between 2024 and 2032. With its French-inspired patterns and high-quality fabrics, Papinelle has become a household name for elegant and comfortable sleepwear.

Sleeper

The Sleeper brand is renowned as one of the top producers of sleepwear, known for its comfort, design, and innovation. With the global sleepwear market expected to grow at a CAGR of 9.3% from 2024 to 2033, reaching USD 32.6 billion by 2033, Sleeper is well-positioned to capitalize on this trend. The brand's focus on high-quality materials, such as cotton and silk, aligns with consumer preferences, as cotton leads the material type segment due to its breathability and suitability for all climates. Sleeper's products cater to a wide range of consumers, including women who dominate the consumer type segment, and are available through dominant distribution channels like department stores. The brand's commitment to comfort and style is particularly appealing in regions like North America, which holds a 35% market share of the global sleepwear market.

Hanro

Hanro is a renowned producer of high-quality sleepwear, lingerie, and loungewear, with a rich history spanning 140 years since its founding in 1884. The company is known for its luxurious understatement, highest quality, and classic style, using unique materials and extraordinary craftsmanship. Hanro products are certified by OEKO-TEX® STANDARD 100 and OEKO-TEX® - MADE IN GREEN, with 80% of the fabrics coming from their own textile production factories in Austria. The company is represented in almost 50 countries and has its own shops in 15 global locations. Hanro's commitment to elegance, sustainability, and quality has solidified its position as a leader in the sleepwear market.

Natori

Natori is a renowned brand in the sleepwear industry, founded by Josie Natori in 1977, known for its high-end women's fashion, including lingerie, nightwear, and loungewear. The company's products are sold in upscale department stores such as Saks, Nordstrom, Neiman Marcus, and Bloomingdale's, both in the US and internationally in at least 15 countries. Despite facing significant challenges during the pandemic, with a predicted 30% to 40% drop in sales, Natori has managed to adapt by increasing online sales and applying for small business loans. The brand celebrated its 30th anniversary in 2007 and has expanded its product lines to include ready-to-wear and home furnishings. Natori's commitment to quality and innovative design has established it as a leader in the sleepwear market. For more information, visit their official website.

Skin

Skin, a renowned brand in the sleepwear industry, is celebrated for its high-quality, comfortable, and stylish sleepwear products. With the global sleepwear market expected to reach USD 32.6 billion by 2033, growing at a CAGR of 9.3%, Skin is well-positioned to capitalize on this trend. The brand's focus on innovative fabrics, such as breathable cotton and silk, aligns with consumer preferences, as cotton leads the material type segment due to its suitability for all climates. Skin's products, including night dresses and gowns, cater to a wide consumer base, particularly women, who dominate the consumer type segment. The brand's strong online presence and distribution through department stores further enhance its market reach.

Summersalt

Summersalt is a renowned apparel brand that excels in producing high-quality sleepwear, among other categories like swimwear, loungewear, and activewear. Founded in 2017, Summersalt leverages over 1.5 million body measurements from 10,000 women to ensure a superior fit for its products. The brand has seen significant growth, with an estimated annual revenue of $26.4 million and a total funding of $26.7 million. Despite a recent decline in revenue, Summersalt remains competitive in transactions and Average Order Value (AOV), ranging from $100-$125. Its sleepwear, like other products, is known for being stylish, sustainable, and size-inclusive.

The White Company

The White Company, although primarily known for its furniture and home goods, does not specifically specialize in sleepwear. However, if we were to consider a brand's general reputation for quality and comfort, The White Company stands out with a brand awareness of 56% among UK furniture online shop users, and 23% of those who know the brand express a liking for it. Despite this, the brand's focus is not on sleepwear. For sleepwear, brands like Victoria's Secret and Hanesbrands Inc. are more relevant, with Victoria's Secret reporting growth in their premium sleepwear lines, especially in regions with rising disposable incomes.

Desmond & Dempsey

Desmond & Dempsey is a luxury sleepwear brand that has carved a niche in the PS12bn sleepwear market by offering 100% luxury cotton pyjamas at accessible prices, filling a significant gap between high street brands and impractical silk pyjamas. The brand, founded by Molly Goddard and Joel Jeffery, saw a 400% increase in sales during the pandemic and has achieved a 300% growth since COVID-19. With products designed to make everyday moments special, Desmond & Dempsey has successfully launched women's and men's collections and plans to expand into bed linen and childrenswear. The brand's focus on comfort and unique in-house prints has positioned it favorably alongside high-end silk brands, and it has gained significant traction with over 80,000 followers on Instagram. Desmond & Dempsey aims to 'own the bedroom' with its high-quality, fashion-forward sleepwear. For more information about investment opportunities, visit their investment page.