Top Setting Powder Brands: Elevate Your Makeup Game

When it comes to achieving a flawless, long-lasting makeup finish, a quality setting powder is indispensable. Whether you're aiming for a matte finish or looking to blur imperfections, the market offers an array of excellent options to suit every skin type and preference. Esteemed brands such as Laura Mercier, Charlotte Tilbury, and Fenty Beauty have consistently been praised for their exceptional setting powders, providing everything from oil control to luminous finishes. Curious to discover more about these top brands and what makes their products stand out? Read on to explore our curated list of the best setting powders available today.

Illustration of setting powder

Best brands of setting powder in 2025

Laura Mercier

Laura Mercier is a renowned brand in the cosmetics industry, particularly celebrated for its high-quality setting powders. The Laura Mercier Translucent Loose Setting Powder, for instance, has a cult following due to its finely milled texture, matte finish, and ability to minimize flashback in photographs. This product is part of the Orveon family, which also includes BareMinerals and Buxom, and is known for its Parisian style and aesthetic. It is available in several shades, including translucent, honey, and medium deep, catering to a range of skin tones. The powder is highly praised for its long-lasting performance and smooth application.

Huda Beauty

Huda Beauty is renowned as one of the top producers of setting powder, particularly with its Easy Bake Loose Powder, which comes in eight shades and is part of a broader product line that has contributed to the brand's strong market presence. The global cosmetic market, valued at $638.6 billion and projected to reach $758.4 billion by 2025, sees Huda Beauty as a key player, especially in the US, China, and Japan. Huda Beauty's products are sold in over 2000 retailers worldwide and are known for their high-quality and diverse range, including both full-glam and natural/light makeup options. The brand's strong digital communication strategy and customer engagement have driven its success, making it one of the most searched and purchased beauty brands. Huda Beauty's expansion into skincare, such as with its Wishful sub-brand, further solidifies its position in the market. Explore more about Huda Beauty.

Fenty Beauty

Fenty Beauty is renowned for its high-quality setting powders, particularly the Pro Filt'r Instant Retouch Setting Powder, which is praised for its finely milled and weightless texture that prolongs makeup wear and provides a smooth, photo-ready finish. This product is effective in setting makeup for up to 10 hours, blurs pores, and prevents creasing, making it a favorite among users with various skin types, including oily and dry skin. Introduced in 2019, this setting powder is available in multiple shades and is appreciated for its generous sizing and reasonable price. However, it contains talc and fragrance, which may be a concern for some users. Despite this, it remains a top choice for those seeking a reliable setting powder.

Charlotte Tilbury

Charlotte Tilbury is renowned for its exceptional setting powders, particularly the Airbrush Flawless Finish, which is hailed as a top choice for its ability to blur imperfections, reduce shine, and provide a soft, airbrushed finish. This powder is highly praised for its lightweight, breathable formula that includes nourishing ingredients like rose wax and almond oil, making it suitable even for dry skin. It has received high ratings, with 4.3 out of 5 stars from nearly 800 reviews on Sephora and 4.6 out of 5 stars from over 550 reviews on Nordstrom. The Airbrush Flawless Finish powder is also noted for its micro-fine powder technology that acts like a luxe cashmere veil on the skin, and it is the #1 Luxury Pressed Powder in the UK based on total value sales from January 2020 to December 2020.

MAC Cosmetics

MAC Cosmetics is a leading brand in the setting powder market, known for its versatile and high-quality products. In 2023, an estimated 2.6 million people in the UK used MAC lip and makeup products, indicating the brand's strong consumer base. MAC's setting powders, such as the Studio Fix Perfecting Powder and Mineralize Skinfinish, are popular for their ability to combat shine, set makeup, and provide a smooth, undetectable finish. These products come in various formulas, including translucent and tinted options, catering to different skin types and desired finishes. The brand's commitment to innovation and customer satisfaction has made it a favorite among makeup enthusiasts.

Hourglass

Hourglass is renowned for producing some of the best setting powders in the market, particularly with its Veil Translucent Setting Powder, which is finely milled, weightless, and talc-free, making it suitable for all skin tones. This powder is infused with diamond powder to prevent flashback and features light-reflecting particles to blur imperfections. It is highly praised for its seamless application and natural, airbrushed finish. The product's innovative packaging includes a gold sifter that dispenses the perfect amount of powder each time, minimizing waste. With a price tag of $46 for the full size, it is a luxury product that competes well in the market, where translucent powders account for about 30% of the setting powder market share.

Kat Von D Beauty

Kat Von D Beauty is renowned for producing some of the best setting powders in the market, particularly the Lock-It Setting Powder, which is a weightless, translucent loose powder formulated with Micro-Blurring Technology™ to deliver a flawless, locked-in finish. This powder, available since at least 2016, is free from parabens, sulfates, and phthalates, and is completely free of animal-derived ingredients. It has a velvety matte finish and is designed to be undetectable on all skin tones, preventing a white cast or chalky appearance. The powder reduces the weight by 30 percent compared to other powders, using delicate mica powders instead of heavy, chalky binding ingredients. It is highly praised for its smooth texture and long-lasting effects.

NARS

NARS is renowned as one of the best producers of setting powders, with a significant presence in the cosmetics market. The brand enjoys a 51% brand awareness among cosmetics and make-up users in the United States, and 10% of these users actively use NARS products. Their setting powders, such as the Light Reflecting™ Prismatic Powder and the Light Reflecting Setting Powder, are praised for their undetectable finish and ability to brighten and combat dullness. These products are formulated without parabens, talc, and fragrance, making them suitable for all skin types. NARS setting powders are also known for their satin finish and luminosity, making them a favorite among users with various skin types.

Coty Airspun

Coty Inc., through its diverse portfolio, does not specifically highlight the Coty Airspun brand as one of its primary offerings, but Coty Airspun is well-known in the market for its high-quality setting powders. Coty Airspun setting powders are popular for their smooth, even finish and are often favored for their ease of use and effectiveness. While Coty's prestige and consumer beauty segments have seen significant growth, with prestige cosmetics reporting a double-digit percentage increase in FY24, the company's strength in fragrances and other cosmetics also underscores its capability in producing excellent beauty products. However, specific data on Coty Airspun's market share or revenue is not provided in the available sources. The global setting powder market, which includes products like those from Coty Airspun, was valued at USD 12.7 billion in 2023 and is expected to grow with a CAGR of 5.9% through 2029.

Maybelline

Maybelline, a renowned brand in the cosmetics industry, is a leading producer of setting powders, contributing significantly to the global setting powder and face powder market valued at USD 12.7 billion in 2023. Maybelline's products, such as its pressed powders, account for 60% of the market share due to their convenience and polished finish. The brand, acquired by L'Oreal in 1996, has a long history dating back to 1915 and is known for its innovative products and influential marketing campaigns. Maybelline's setting powders are popular globally, especially in the North American market, which holds the largest revenue share. The brand's success is also driven by the rising influence of social media and the trend towards natural and sustainable beauty products. For more detailed information, you can visit their Wikipedia page.