Top Safari Clothing Brands for Adventurous Expeditions

Embarking on a safari adventure not only requires a keen sense of adventure but also the right gear to ensure comfort and functionality in the wild. Key to this experience is selecting apparel that offers protection, breathability, and a touch of style. When it comes to safari clothing, a few brands have distinguished themselves by combining durable materials with innovative design. Discover our curated list of the best brands for safari clothes below.

Illustration of safari clothes

Best brands of safari clothes in 2025

Columbia

Columbia Sportswear's Columbia brand is renowned for its high-quality outdoor apparel, including safari clothes, which have garnered significant praise for their innovation, performance, and style. Despite a challenging fourth quarter in 2023, the brand posted full-year sales of $2.95 billion, a 3% increase in constant currency compared to 2022. The Omni-Heat Infinity technology has been a standout, showing strong growth and earning accolades from publications like Outside magazine and Men's Health. Columbia is focusing on targeting younger consumers with purpose-built, high-performing products, and their collaborations, such as with the Star Wars franchise, have generated significant brand interest. With a market share of around 2.27% in the apparel and footwear sector as of Q3 2024, Columbia continues to strengthen its position in the market.

Patagonia

Patagonia is renowned as one of the leading producers of high-quality outdoor clothing, including safari gear, known for its commitment to environmental and social responsibility. The company generates over $1.5 billion in annual revenue and has seen significant growth, with a 41% increase in online sales over the past three months. Patagonia's products are made with sustainable materials, and the company has recycled 10 million plastic bottles to create its Black Hole bag range. Through its Fair Trade program, 70% of Patagonia's products are made in Fair Trade-certified factories, ensuring better wages and benefits for workers. Patagonia's brand identity is closely tied to its charitable donations, including 1% of its sales going towards environmental protection.

The North Face

The North Face is a leading brand in the outdoor retail industry, renowned for its high-quality safari and outdoor clothing. The brand has achieved significant growth, with a 12% increase in revenue in the first quarter of fiscal 2024, marking its 10th consecutive quarter of double-digit revenue growth. In the Asia-Pacific region, The North Face saw a 57% increase in revenue in constant currency, and it remains the top-performing large brand for VF Corporation, with global revenues reaching $3.6 billion for the fiscal year ending March 2024.

REI Co-op

REI Co-op is a renowned brand for high-quality safari clothes, offering a range of durable and functional apparel. Their products, such as the REI Co-op Sahara T-shirt, are made from high-performance, partially recycled materials (55% polyester, 37% recycled polyester, and 8% spandex) and provide UPF 30 sun protection. REI operates 181 retail stores across 41 states and is known for its consumer co-operative model, which benefits members with discounts and exclusive services. The company has been ranked among the top 100 Companies to Work For in the United States by Fortune since 1985. REI's commitment to sustainability and outdoor enthusiasts makes it a top choice for safari clothing.

Craghoppers

Craghoppers is a renowned brand in the outdoor apparel industry, particularly celebrated for its high-quality safari clothes. With a brand awareness of 45% among UK outdoor fashion users, Craghoppers has established a strong presence, especially since 31% of those who know the brand express a liking for it. The company's annual sales have historically been robust, reaching almost 60 million British pounds by the year ending January 2020, although there was a decline to less than 42 million British pounds in the fiscal year 2024. Craghoppers' products are designed for comfort, durability, and protection, making them a favorite among outdoor enthusiasts. The brand's online platform has seen a 25% revenue growth over the past three months, indicating ongoing consumer interest.

Arc'teryx

Arc'teryx is renowned as a premier producer of high-quality, technical outdoor clothing, making it an excellent choice for safari attire. The brand is praised for its innovative, versatile, and functional gear, with a strong reputation among outdoor enthusiasts. In 2023, the technical apparel segment led by Arc'teryx saw a significant 45% growth, highlighting its market dominance. Despite some customer dissatisfaction with customer service, 76% of reviewers recommend Arc'teryx products to friends, underscoring their reliability and performance. With plans to expand its store count to over 500 globally, Arc'teryx continues to solidify its position in the outdoor gear market. You can read more about customer experiences with Arc'teryx on this review platform.

ExOfficio

ExOfficio is renowned as one of the best producers of safari and travel clothing, celebrating over 35 years of innovative design since its inception in 1987. The brand is known for its intelligently designed products, such as the best-selling Give-N-Go(r) underwear collection and lightweight, wrinkle-free fabrics with bug, sun, and water protection. ExOfficio pioneered high-performance convertible pants, shorts, and other versatile styles, and has introduced technologies like Insect Shield(r) and BugsAway(r) for bug-repellent clothing. Their products are designed for comfortable performance, making them ideal for various outdoor adventures. With a focus on functional and technical apparel, ExOfficio continues to be a leader in the travel accessories market. For more information about their innovative designs and technologies, visit their official website.

Orvis

Orvis is renowned for its high-quality, comfortable, and durable outdoor apparel, making it an excellent choice for safari clothes. With a niche-driven approach, Orvis specializes in providing top-notch gear for activities like hiking, fishing, and hunting, ensuring that their products are both functional and long-lasting. The brand's clothing lines are praised for their comfort and durability, even in demanding outdoor conditions. Orvis generates significant revenue, with a recent 16% growth in revenue over the past three months, totaling $13,517,432 from 78,103 transactions. Their products are highly recommended for their excellent quality and reasonable prices.

Fjällräven

Fjallraven is renowned as one of the top producers of outdoor and safari clothing, known for its durable, functional, and sustainable products. With a brand awareness of 50% among outdoor fashion users in Germany, Fjallraven is widely recognized and appreciated, with 12% of these users actively using the brand's products. The brand has secured the top position on Tradera's list of most popular brands for the third year running, highlighting its commitment to circular and sustainable fashion. In 2023, Fjallraven repaired 8,531 items, demonstrating its focus on product longevity and environmental responsibility. Its global presence spans over 70 countries, offering a wide range of outdoor gear and clothing.

Royal Robbins

Royal Robbins, celebrating its 50th anniversary in 2018, is a leading brand in producing high-quality, adventure-ready clothing, particularly suited for safari and travel enthusiasts. Founded in 1968 by renowned climbers Royal and Liz Robbins, the brand is known for its commitment to environmental stewardship and sustainability. Royal Robbins' collections, such as the Spring 2019 line, feature innovative technologies like Stain Release and TempraTech™, enhancing performance and comfort. As part of the Fenix Outdoor family, the brand aims to expand its global presence and become the largest, most sustainable travel brand. With a strong focus on functional and stylish apparel, Royal Robbins caters to active travelers with versatile and performance-driven essentials. For more information about their collections, visit their official website.