When it comes to choosing the perfect rucksack, a blend of durability, comfort, and style is paramount. Leading the market are renowned brands that have consistently delivered excellence, such as Osprey, Patagonia, and The North Face, each offering unique features catering to different adventurer needs. Additionally, brands like Deuter and Arc'teryx are highly acclaimed for their innovative designs and superior materials. To discover the detailed features and what makes these brands stand out, explore the list below.
Illustration of rucksack
Best brands of rucksack in 2025
Osprey
Osprey, founded in 1974, is a leading producer of high-quality, innovative backpacks, holding the number one position in the U.S. technical pack segment and travel packs. The brand has consistently outperformed, expanding its market share in the first quarter of 2023 despite COVID-19-related supply challenges, driven by improved inventory and new product introductions. Osprey generates roughly 51% of its sales from international markets and has a strong omni-channel presence with over 8,000 retail doors globally. Known for its commitment to sustainability, Osprey has implemented various initiatives, including the use of 100% recycled material in poly bags and FSC-certified paper packaging. The brand's dedication to quality and innovation has earned it numerous awards, such as the Backpacker Editors' Choice Gold Award for the Aether/Ariel 55. For more information, visit the Osprey official website.
Deuter
Deuter, founded in 1898, is a renowned brand and the world's leading producer of kid carriers and high-quality outdoor gear. With over 125 years of experience, Deuter has maintained its market dominance through innovation and quality, even as new brands and private labels entered the market. The brand achieved an impressive 8:1 Return on Ad Spend (ROAS) and saw 81% of ad sales come from new customers when launching its improved Kid Comfort Carriers, which broke into the Top 20 Best Selling Child Carrier Backpacks by Week 4. Deuter is expanding its presence in the U.S. market, with products available in approximately 300 retail locations and a focus on premium quality and technical innovation. The brand's commitment to durability and performance is evident in products like the Trail 24 hiking backpack, built with high-denier polyester and lightweight polyamide fabrics.
The North Face
The North Face is a leading producer of high-quality rucksacks, demonstrating significant growth and market dominance. In the fiscal year ending March 2024, The North Face reported $3.6 billion in revenue, a 17% increase from the previous year, with the Asia-Pacific region seeing a 35% revenue growth despite unfavorable foreign currency effects. The brand's direct-to-consumer sales increased by 19%, driven by strong online and in-store growth, and it operates over 260 VF-operated stores globally. VF Corporation, the parent company, accounts for over 55% of backpack sales in the US, highlighting The North Face's strong market presence. The brand's products are popular for their durability and design, with a notable increase in revenue from Google Shopping campaigns.
Arc'teryx
Arc'teryx is a leading brand in the trekking rucksack market, known for its high-performance and technical products. The brand, part of Amer Sports, has seen significant growth, with a 44% increase in its Technical Apparel segment in the first quarter of 2024, driven by its disruptive direct-to-consumer model and strong competitive position. Arc'teryx's products, such as waterproof rucksacks made from perfluorinated chemicals (PFCs), are highly valued for their durability, comfort, and environmental resistance. The brand continues to expand its product lines, including a notable growth in footwear, which now accounts for 10% of Arc'teryx's revenues. Arc'teryx's market reception and customer satisfaction have been exceptionally strong, contributing to its robust performance.
Gregory
Gregory Mountain Products is a renowned leader in the backpacking and outdoor gear industry, celebrated for its exceptional fit, durability, and performance. In 2021, Gregory saw a significant 16% growth in net sales, reaching $59.4 million, with notable increases in North America and Europe. The brand's success is attributed to its strong team, authentic products, and a committed community, particularly driven by the pandemic-induced rise in outdoor recreation participation. For almost 50 years, Gregory has been at the forefront of innovative backpack technology, earning awards from prestigious outlets like Outside Magazine and National Geographic. Their products are known for uncompromised quality, enabling adventure and discovery for outdoor enthusiasts. Discover more about Gregory's pioneering outdoor gear on their official website.
Patagonia
Patagonia is renowned as one of the top producers of high-quality rucksacks, emphasizing environmental sustainability and durability. Founded by Yvon Chouinard in 1973, the company has been a pioneer in using organic and recycled materials, with 30% of its fabrics meeting the rigorous bluesign standard as of 2012. Patagonia's commitment to sustainability includes using 100% organically grown cotton since 1994 and removing chlorine from its wool products. The company's focus on longevity and repairability aligns with its mission to reduce consumption and waste. Patagonia's products are made in 16 countries, including the United States, with a reduced supplier count to ensure better working conditions and product quality.
Fjällräven
Fjallraven, a Swedish outdoor gear brand, is renowned for producing high-quality and durable backpacks, such as the iconic Kanken, which was originally designed for school children in 1978. The Kanken is made from hard-wearing Vinylon F material, ensuring sustainability through longevity. Fjallraven is part of the global backpack market, which was valued at $15.9 billion in 2022 and is expected to grow to $31.38 billion by 2030. The brand's commitment to getting people outdoors and preserving nature aligns with its mission to support the conservation of the arctic fox. With its timeless design and functional features, Fjallraven remains a top choice in developed markets like North America and the European Union.
Thule
Thule, a renowned brand with over 75 years of experience, is esteemed for producing high-quality rucksacks and outdoor gear. In the second quarter of 2024, Thule's Packs, Bags and Luggage category saw a 5% increase in sales, driven by new product launches and increased travel demand. This segment accounts for about 8% of Thule's total sales, highlighting the brand's commitment to innovative and stylish products. Thule's focus on environmental soundness, safety, and ease of use has made it a favorite among outdoor enthusiasts. The brand's strong performance in this category is a testament to its ability to adapt to market conditions and consumer needs.
Lowe Alpine
Lowe Alpine is renowned as one of the top producers of high-quality rucksacks, particularly favored by hikers and travelers. Their packs, such as the Travel Trekker II ND60 and Manaslu ND 55:65, are praised for their durability, comfortable design, and versatile features. For instance, the Travel Trekker II ND60 has been a staple for round-the-world travelers, offering excellent internal organization and a front-loader design that can zip away into a suitcase. The brand's products have stood the test of time, with some users reporting flawless performance even after several years of use. This reliability and quality contribute to Lowe Alpine's strong reputation in the backpack market.
Kelty
Kelty, a renowned brand in the outdoor gear industry, has been a leading producer of high-quality backpacks since its inception in 1952 by Asher "Dick" Kelty. Known for inventing the aluminum-framed backpack, Kelty continues to specialize in external-frame backpacks and offers a wide range of products, including tents, sleeping bags, and camping gear. The company is part of Exxel Outdoors, LLC, and its products are widely sold by major outdoor outfitters. Kelty's focus on budget-friendly, durable gear has made it a favorite among outdoor enthusiasts, contributing to the growth of the active backpack market, which is expected to grow at a CAGR of 8% from 2023 to 2030 in North America.
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