Top 5 Promise Ring Brands: Capturing Commitment with Style

Promise rings have become a symbol of dedication and love, offering couples a meaningful way to signify their commitment to each other without taking the full step to engagement. These rings are cherished tokens that are often beautifully designed, with each brand offering its unique touch to help convey the sentiment they bear. Selecting the right promise ring can be a delightful journey, and understanding which brands offer the finest options can make this process seamless. Below, you will find a carefully curated list of the best brands for promise rings, each known for their exceptional craftsmanship and timeless designs.

Illustration of promise rings

Best brands of promise rings in 2025

Tiffany & Co.

Tiffany & Co. is renowned as one of the premier producers of promise and engagement rings, known for its stringent quality standards and exquisite craftsmanship. Each Tiffany diamond is hand-cut to ensure the most exacting proportions, maximizing its beauty and brilliance. The company's commitment to responsible sourcing is highlighted by providing provenance information for every newly sourced diamond. Despite facing challenges such as a 4% decline in same-store sales in the Americas in 2019, Tiffany & Co. has seen significant improvements, including a 90% increase in retail sales in Mainland China in April 2020. The brand's iconic designs, such as the Tiffany solitaire setting, are often mimicked but never replicated. You can learn more about The Tiffany Promise through their official website.

Cartier

Cartier is renowned as one of the premier producers of promise rings, leveraging its rich history and luxurious appeal. With a market share of 7.5% in the Swiss watch industry in 2023, Cartier's jewelry division, including its iconic "Love" collection, has seen significant growth, such as a 49% increase in jewelry sales for the full year in 2022, reaching EUR11.1 billion ($11.7 billion). The "Love" collection, in particular, has been a top performer, contributing to Cartier's strong market leadership and brand awareness, with 73% of U.S. jewelry owners recognizing the brand and 16% owning Cartier pieces. Cartier's commitment to quality and design has made its promise rings highly sought after, with 12% of U.S. jewelry owners likely to purchase Cartier again, indicating strong brand loyalty.

Pandora

Pandora is renowned as one of the top producers of promise rings, boasting a high brand awareness of 89% among jewelry owners in the United States. The company's promise rings are part of its extensive and popular collections, with 46% of U.S. jewelry owners expressing a liking for the brand. In 2023, Pandora saw significant growth, including a 1000% increase in TikTok video views and a 35% increase in influencer reach, which helped elevate the desirability of their products. The company's lab-grown diamond collections, which include promise rings, saw a 40% year-over-year sales increase in Q4 of 2023. Pandora's strong online presence, with 20% like-for-like growth in online sales, further underscores its popularity.

Mejuri

Mejuri stands out as a prominent producer of promise rings, known for its minimalist and timeless designs made from fine materials like gold vermeil and sterling silver. The brand has seen significant growth, with plans to triple its store count to 25 locations by the end of 2022, and it boasts a repeat customer rate of 40%. Mejuri's marketing strategy, which includes weekly drops and collaborations, has helped amplify customer excitement and loyalty, contributing to its strong performance in the online jewelry industry. The brand's commitment to fair pricing and transparency about materials has also been a key factor in its success. With over 2.7 million shipments to nearly 1.4 million customers, Mejuri has established itself as a leader in the fine jewelry market.

James Allen

James Allen is renowned as one of the best producers for promise rings, offering a vast selection of high-quality, customizable options. With over 315,000 natural diamonds and 50,000 lab-grown diamonds, James Allen provides exceptional craftsmanship and style. Their innovative Ring Studio allows customers to create the perfect ring, and their mobile site has seen a 466% increase in ring purchases due to features like 360-degree product views and virtual try-on experiences. James Allen's commitment to quality and customer service, including 24/7 non-commissioned support, makes them a top choice for promise rings. Their diamonds are certified conflict-free and comply with the Kimberly Process and relevant UN resolutions. For a complete guide to promise rings, visit their informative blog.

Kay Jewelers

Kay Jewelers, a leading diamond jewelry retailer owned by Signet Jewelers, is revamping its brand to better appeal to Gen Z and millennial buyers, particularly in the promise and engagement ring market. The company is introducing a new Studio By Kay collection, featuring over 30 styles of everyday jewelry, including hoop earrings and stackable rings, priced from $199.99 to $2,199.99. This brand refresh includes modernized stores with technological enhancements for a personalized shopping experience and a new ad campaign highlighting authentic relationships. Despite a 7.6% year-over-year sales decline in the second quarter, Kay Jewelers is investing $60 million in store renovations and leveraging AI for personalized messaging. The company expects an increase in engagements, predicting a 5 to 10 percent rise in engagement ring sales this year. For more details on their offerings, visit Kay Jewelers' official website.

Zales

Zales, a renowned brand under the umbrella of Signet Jewelers, is a top choice for promise rings, offering a wide range of elegant and high-quality pieces. With a Grand Positivity Score of 67% based on 71,921 customer reviews, Zales ensures customer satisfaction. Their collection includes various designs, such as the Enchanted by Disney series and exclusive pieces from designers like Vera Wang. Despite some concerns about diamond certification, Zales remains popular for its affordable and stylish jewelry, with engagement ring sales showing a 4% increase in North America in the recent quarter.

Blue Nile

Blue Nile is a leading online jeweler renowned for its high-quality and ethically sourced engagement rings, making it a top choice for promise rings. The company's cost-effective business model, which minimizes overhead costs by operating predominantly online, allows it to offer competitive pricing without compromising quality. In 2022, the wedding industry saw a notable recovery, with approximately 2.1 million weddings, and Blue Nile is well-positioned to capitalize on this growth with its extensive range of premium jewelry. Residents in various states, such as Washington D.C., Nevada, and Colorado, spend significantly on Blue Nile engagement rings, with averages ranging from $6,631 to $6,810. Blue Nile's average ticket for an engagement ring has been estimated at around $5,700, reflecting the company's appeal to those seeking high-end yet affordable options.

Anna Sheffield

Anna Sheffield is a renowned brand for promise and engagement rings, offering unique, hand-crafted pieces that reflect personal stories and individuality. With a focus on sustainability and ethical practices, Anna Sheffield provides options in various materials, including white gold, rose gold, yellow gold, and diamonds in all shades, including lab-grown options. Founded in 2007, the brand has established itself as a leader in the luxury goods and jewelry industry, with an annual revenue of $6 million and a team of 30 employees. Anna Sheffield's commitment to high standards and innovative designs ensures each ring is customizable and meaningful. The brand's collections are inspired by the designer's Fine Art background and Southwest upbringing, adding a touch of spirituality and indigenous crafts to each piece. Discover their engagement rings collection for more exquisite designs.

Alex and Ani

Alex and Ani is renowned for its meaningful and elegantly designed jewelry, making it an excellent choice for promise rings. Each piece is infused with positive energy and crafted with eco-friendly materials, such as recycled copper and 92.5% sterling silver. The brand's commitment to corporate consciousness and environmental health is evident in its manufacturing process. Founded on the principles of positive energy, Alex and Ani jewelry often features symbolic charms that carry unique meanings, such as the Cosmic Balance Charm Bangle and the Healing Love Charm Bangle. With a wide range of styles, including adjustable rings, Alex and Ani offers over 1,200 styles, many of which are available up to 50% off.