Top Period Pad Brands: Comfort Meets Reliability

Choosing the right period pad is essential for comfort and confidence during menstruation, as different brands cater to diverse needs such as absorbency, length, and hypoallergenic materials. With numerous options on the market, it can be overwhelming to select the brand that best suits your lifestyle and body. Some of the leading brands have consistently received praise for their innovative designs, reliability, and commitment to sustainability. To explore a curated list of the best period pad brands, read on below.

Illustration of period pads

Best brands of period pads in 2025

Always

Always is a leading brand in the feminine hygiene market, known for its high-quality menstrual hygiene products, including maxi pads, ultra thin pads, pantyliners, and disposable underwear. Introduced in 1983 by Procter & Gamble, Always has become a global brand, available in numerous countries and sold under various names such as Whisper, Lines, Orkid, Evax, and Ausonia. The brand has undertaken significant initiatives, including the "Always Keeping Girls in School" program, to raise awareness about menstruation and provide access to sanitary products, particularly in Africa. In 2022, the sanitary pads category, which Always dominates, held the most significant market share in the feminine hygiene products market. Always continues to innovate, such as its 2018 campaign to end period poverty and its educational marketing through the BeingGirl website. For more information, visit their Always menstrual pads page.

Kotex

Kotex, a brand owned by Kimberly-Clark, is renowned for its high-quality period pads, offering superior comfort and absorbency. Introduced in 1920, Kotex has been a trusted name for over a century, with products designed to meet the diverse needs of women. Known for its innovative products, Kotex has a market share of around 10% in the global feminine hygiene market. The brand is particularly praised for its Ultra Thin and Security products, which provide up to 8 hours of leak protection. With a commitment to hygiene and comfort, Kotex continues to be a leading choice for women worldwide.

Stayfree

Stayfree, now rebranded as Carefree, is a leading producer of period pads, known for its high-quality and innovative products. The brand, previously under Johnson & Johnson, held a significant market share of around 28% in the feminine hygiene segment in India as of 2014. Stayfree pads are renowned for their multi-fluid absorption, overnight protection, and advanced features like the Night-Guard(r) Zone and 24 anti-leak channels, providing up to 10 hours of comfort and leak protection. The brand has been a dominant player in the market since its inception and continues to be a preferred choice for many due to its effective odor control and absorbency. Despite market share fluctuations, Stayfree remains a trusted name in the feminine hygiene industry. For more details on Stayfree Maxi Pads Overnight with Wings, visit their official product page.

L. Organic

L. Organic is a notable producer of period pads, known for its commitment to using high-quality, eco-friendly materials. Their pads are made with a US-grown cotton top layer, free from fragrances and synthetic pesticides, ensuring a safer and more comfortable experience for users. With a strong customer satisfaction rate, L. pads have an average rating of 4.5 out of 5 stars from over 4,150 reviews. This brand aligns with the growing trend of organic feminine care products, which is expected to expand significantly, with the organic sanitary napkins market projected to grow at a CAGR of 7.04% from 2023 to 2030. The increasing demand for environmentally friendly and health-conscious products positions L. Organic as a preferred choice in the market. For more information, you can explore their range of L. pads.

Rael

Rael is a prominent brand in the reusable sanitary pads market, known for its commitment to sustainability and comfort. The brand is part of a market expected to grow significantly, with the global reusable sanitary pads segment projected to reach USD 4,425.3 million by 2031, boasting a CAGR of 9.8% from 2024 to 2031. Rael's products, often crafted from eco-friendly materials like organic cotton, align with the mounting consumer demand for environmentally conscious menstrual hygiene solutions. In North America, where Rael operates, the brand is poised to command a market share of 37.4% in 2024, underpinned by robust supply chains and a strong retail presence. Rael's innovative approach and product quality have made it a favored choice among consumers looking for dependable and sustainable period care options.

Thinx

Thinx Inc. is a pioneering and leading brand in the period panties market, known for its innovative and sustainable menstrual products. By 2023, Thinx held a significant position in the market, with the global period panties market valued at USD 179.1 million and expected to grow at a CAGR of 20.5% from 2024 to 2033. Thinx's products, such as the Thinx air collection and the newly launched LeakSafe period underwear, offer advanced features like moisture-wicking, anti-microbial, and leakproof technologies, capable of holding up to 12 tampons' worth of fluid. The company's strategic marketing and corporate activism have contributed to its success, with revenue reaching nearly $100 million by 2022. Thinx continues to dominate the North American market, which holds a 41.5% market share in the period panties sector.

Seventh Generation

Seventh Generation is a notable brand in the feminine hygiene products market, recognized for its commitment to health and sustainability. As part of the global sanitary pads market, which was valued at USD 34.22 billion in 2023 and is expected to reach USD 56.83 billion by 2032 with a CAGR of 5.80%, Seventh Generation stands out for its eco-friendly and health-conscious products. The brand is included among key companies in the market, such as Stayfree, Carefree, and Always, and contributes to the growing demand for sanitary pads, particularly in regions like North America and Europe. Seventh Generation's products align with the increasing consumer preference for sustainable and healthy personal care options. The brand's presence in the market reflects the broader trend of growth in the sanitary pads sector. For more information, visit their personal care page.

Natracare

Natracare is a pioneering brand in the feminine hygiene industry, renowned for its organic and natural menstrual products. Founded in 1989 by Susie Hewson, the company has been a leader in producing certified organic cotton tampons and sanitary pads, free from known carcinogens, endocrine disruptors, and other toxic chemicals. Natracare's products are distributed in over 60 countries and have earned several certifications, including MADE SAFE®, Soil Association Organic, and GOTS. The company was the first to receive the MADE SAFE certification for its tampons, pads, maternity pads, and nursing pads in 2017. Natracare's commitment to sustainability and health has made it a trusted choice for eco-conscious consumers.

Cora

Cora stands out as a leading producer of period pads, renowned for its commitment to social impact and quality. Since its inception in 2016, Cora has provided over 12.4 million products and reached over 1.5 million girls worldwide, with a one-for-one model that donates a month's supply of sustainable sanitary pads to at-risk women and girls in India for every box sold. Their products, made from natural, non-toxic, chlorine-free ingredients and organic cotton, cater to diverse needs with customizable subscription options. Cora has also donated over 10 million pads and supported reproductive health education for roughly 15,000 girls in Kenya and India. This dedication to both customer satisfaction and social responsibility has positioned Cora as a trusted brand in the women's health market. For more information, visit their website.

Playtex

Playtex is a leading brand in the feminine hygiene market, particularly known for its high-quality tampons. As of 2000, Playtex held a 30% share of the $780 million tampon market in the US. The brand's Gentle Glide and Playtex Sport tampons are highly regarded for their comfort and leak protection, with the Gentle Glide brand first introduced in 1973. Playtex also produces household gloves, hand wipes, and sunscreen, solidifying its position as a versatile consumer goods company. The brand's products are designed to provide 360° protection and are free from elemental chlorine and dyes, enhancing user comfort and safety.