Top Party Dress Brands to Elevate Your Glam Game

Finding the perfect party dress can be a delightful endeavor, with countless brands offering styles that range from classic elegance to modern chic. Brands like Reformation, known for their sustainable yet stylish designs, offer a plethora of options that cater to the eco-conscious fashionista. For those seeking luxurious glamour, Self-Portrait and Needle & Thread provide exquisite detailing and intricate craftsmanship that will make any occasion special. As you explore the world of party dresses, the guide below presents an insightful list of the best brands to consider for your next stylish soirée.

Illustration of party dresses

Best brands of party dresses in 2025

Zara

Zara stands out as a leading producer of party dresses due to its innovative fast-fashion strategy, which includes designing and delivering new styles to stores in as little as 15 days, far surpassing competitors like H&M and Gap. This rapid turnaround, combined with limited production runs, creates a sense of urgency among customers, resulting in Zara selling 85% of its items at full price, significantly higher than the industry average. In 2023, Zara's global sales grew by 11.4%, driven by its strong design credentials and wide appeal. The brand's vertical integration, where nearly 60% of its merchandise is produced in-house, and its use of data analytics to optimize inventory and respond to market demand, further enhance its success. Zara's customer loyalty is also notable, with the average customer visiting the store 17 times a year. Discover more about their latest collections on Zara's official website.

Reformation

Reformation is a leading sustainable fashion brand renowned for its stylish and vintage-inspired party dresses, having been a favorite among millennials since its launch in 2009. In 2019, dresses accounted for 60%-65% of Reformation's sales, showcasing the brand's dominance in this segment. Known for its commitment to sustainability, Reformation ensures that its clothing is made with environmentally friendly fabrics and practices, such as cutting and sewing 40% of its clothing locally in LA. The brand has been profitable every year since 2016 and reached $350 million in sales by 2023. Reformation's focus on sustainability and stylish designs has made it a go-to choice for special occasions. For more insight into their successful approach, visit how Reformation sticks to its mission and stays ahead of the pack.

ASOS

ASOS is a leading online fashion retailer, renowned for its extensive and stylish collection of party dresses. With over 850 brands, including its own in-house label which accounts for more than 60% of its product line, ASOS offers a diverse range of dresses to cater to various tastes and styles. In 2023, despite a 9.9% decline in revenue, ASOS still generated PS3.54 billion and had 23 million active users, with 40% based in the UK. The brand's commitment to fashion and customer engagement is evident through its strong social media presence and regular content updates. ASOS' ability to predict and set trends makes it a go-to destination for party dresses.

H&M

H&M is a leading global fashion retailer known for its trendy and affordable party dresses, leveraging its fast-fashion business model to quickly adapt to changing fashion trends. The company's commitment to fashion-forward designs and efficient supply chain management allows it to offer high-quality garments at competitive prices. In 2021, H&M generated a revenue of 5.56 trillion SEK, with a net income increase of 157.66%. H&M's marketing strategies, including collaborations with renowned designers and frequent new arrivals, keep the brand relevant and attractive to customers seeking contemporary style. With over 4,700 stores in 75 countries, H&M is well-positioned to meet the demand for stylish party dresses globally.

Revolve

Revolve Group, Inc. stands out as a leading online fashion retailer, renowned for its extensive and curated selection of party dresses, particularly catering to Millennial and Generation Z consumers. The company's REVOLVE segment, accounting for approximately 83.68% of its revenue, offers a broad assortment of premium apparel, including party dresses and other fashion items. Revolve's net sales surpassed $1 billion in 2022, although they experienced a modest 3% dip in the following year, underscoring the brand's significant market presence. The company's marketing strategies, especially its influential #REVOLVEfestival, have historically driven peak sales, particularly in the second quarter of each fiscal year. Despite recent challenges, Revolve continues to expand into high-growth categories such as menswear, home, and beauty, achieving a remarkable 49% year-over-year increase in net sales in these categories in the fourth quarter of 2023.

Anthropologie

Anthropologie is renowned for producing some of the most flattering and versatile party dresses, with its Somerset Maxi Dress being a best-seller that is both comfortable and nursing-friendly. This dress is available in multiple prints and can be purchased at a significant discount, up to 54% off the regular price of $170, bringing it down to $77.97. In recent financial reports, Anthropologie has shown strong sales growth, with a 13.2% increase in comparable retail segment net sales in the third quarter of 2023. The brand's commitment to quality and style has made it a favorite among those seeking elegant yet practical clothing. With its wide range of designs and exceptional comfort, Anthropologie's dresses are ideal for any occasion. You can find more information about the discounts on Anthropologie dresses.

Ted Baker

Ted Baker is renowned for its sophisticated and elegant party dresses, blending quintessential British heritage with contemporary flair. The brand, founded in 1988, has been a leading global lifestyle brand, offering high-quality designs with intricate cuts and distinctive patterns. In 2022, Ted Baker reported a 20.5% increase in group revenue to PS428.2m, with ecommerce sales contributing significantly to this growth. Their cocktail dresses feature a wide range of styles, including off-the-shoulder, halter, and asymmetrical designs, making them a top choice for various occasions. Despite recent challenges, Ted Baker's commitment to quality and style remains unwavering.

Free People

Free People is a standout brand for party dresses, known for its eclectic and trendy designs that appeal to a broad audience. With a market share of approximately 7.77% of total sales among 1,000 brands on Poshmark, Free People generates significant revenue, such as $1,067,628 in the past month, selling 26,162 items. The brand's average sale price of $41 positions it in the mid-range price category, attracting consumers with its unique blend of femininity, spirit, and creativity. Founded in 1984, Free People has established itself as a major player in the retail apparel and fashion industry, with annual revenue of $979.8 million. Its global distribution through direct channels, specialty boutiques, and department stores further solidifies its reputation.

Alice + Olivia

Alice + Olivia is a renowned fashion brand, particularly celebrated for its exquisite and stylish party dresses. Founded in 2002 by Stacey Bendet, the brand has evolved into a comprehensive lifestyle collection, offering dresses that blend vintage aesthetics with modern, feminine designs. Their cocktail dresses are designed to make you look and feel stunning, with options ranging from sleek satin mid-lengths to flirty mini dresses, often featuring bold necklines, playful hemlines, and chic silhouettes. Many of their dresses are available at discounted prices, such as up to 60% off in their clearance sales. The brand is favored by celebrities like Meghan Markle, Jessica Alba, and Gigi Hadid.

Nasty Gal

Nasty Gal is a renowned brand for party dresses, offering a diverse and trendy collection that caters to young women worldwide. Founded in 2006 by Sophia Amoruso, the company quickly rose to fame, reaching $100 million in sales by 2012 and becoming a global online destination for fashion-forward individuals. Nasty Gal's party dresses, such as the Premium Velvet Sequin Bandeau Mini Dress and the Leopard Lace Trim Mini Dress, are available at discounted prices, with some items marked down by up to 70%. The brand's strong online presence and use of social media have helped it maintain a loyal customer base. Nasty Gal's designs are known for their edgy style and chic aesthetics, making them a favorite among those looking to make a statement at parties.