Top Onesie Brands for Ultimate Comfort and Style

Onesies have become a beloved staple in loungewear, offering the perfect blend of comfort and style for both lounging and sleep. With the rising popularity of this cozy garment, many brands have stepped up to provide high-quality options that cater to various tastes and needs. From classic designs to fun prints and sustainable materials, there's a onesie out there for everyone. If you're searching for the best brands to explore, continue reading to discover our top recommendations below.

Illustration of onesies

Best brands of onesies in 2025

Carter's

Carter's is the leading brand in the young children's apparel market, particularly renowned for its high-quality onesies. With a 13.9% market share in the U.S. children's apparel market as of 2012, and a dominant position in the $32 billion market for newborn to 10-year-old children as of 2023, Carter's stands out for its essential, high-volume core products. The brand's onesies, part of its Carter's Little Layette product line, are popular for their distinctive print designs and artistic applications. In fiscal 2012, Carter's generated $596.4 million in net sales from its playclothes and sleepwear products, which include onesies. Carter's products are sold through over 20,000 points of distribution, including its own stores and major retailers like Target and Walmart. For more information, visit Carter's official website.

Gerber

Gerber Childrenswear is renowned as one of the best producers of onesies, having created the iconic 'Onesie' which has become a staple in baby apparel. The company sells over 55 million Onesies annually, a significant contributor to their success. Gerber has expanded its product line to include organic offerings and innovative fabric updates, such as blending polyester with cotton, which have been well-received by consumers. Their strategic pricing, with key products starting at $9.99, has driven volume sales and strengthened their market presence. Gerber Childrenswear caters to a diverse customer base, including major retailers like Walmart, Buy Buy Baby, and Amazon. For more insights into their legacy, you can visit this article.

Hanna Andersson

Hanna Andersson is renowned for producing high-quality, durable, and comfortable onesies, adhering to stringent standards such as the OEKO-TEX Standard 100 certification to ensure safety and softness. Founded in 1983 by Gun Denhart, the brand is committed to Scandinavian principles of iconic design, sustainability, and promoting happy, meaningful lives. Their products are designed for play, made sustainably with organic materials, and built to last, making them a favorite among parents. With an estimated annual revenue of $143.9 million and a strong online presence after closing over 50 stores in 2020, Hanna Andersson continues to grow as a direct-to-consumer brand. The brand's focus on ethical sourcing and quality assurance through in-house and third-party testing further solidifies its reputation.

Burt's Bees Baby

Burt's Bees Baby is a leading brand in the baby apparel market, particularly renowned for its high-quality onesies made from 100% organic cotton, which is gentle on baby's skin and eco-friendly. The brand's products are part of a larger trend where American families with infants spent an average of $200 on bodysuits and onesies in 2023, accounting for approximately 27% of their total baby clothing expenditure. Burt's Bees Baby sources better fabrics, including organic cotton and recycled materials, making their clothing and nursery essentials not only better for the environment but also for the baby's sensitive skin. The global baby bodysuit market, which includes Burt's Bees Baby products, is projected to grow from $15.8 billion in 2023 to $23.6 billion by 2028, with a CAGR of 8.3%, driven partly by the rising demand for organic and sustainable options. For more information, visit Burt's Bees Baby website.

Little Me

Little Me is a renowned brand in the baby apparel industry, celebrated for its high-quality onesies and other newborn and infant clothing. Since its acquisition, the brand has successfully decreased its retail prices by 15 to 20 percent without compromising on quality, making it a favorite among consumers and retailers alike. With nearly 400 newborn and infant styles produced each season, Little Me offers a diverse range of sleepwear and playwear staples, including take-me-home sets, footed sleepers, and bodysuits. The brand's focus on value, novelty, and hanger appeal has reinstated its popularity among boutique buyers and hospital gift shops. Established in 1970, Little Me continues to be a premier brand in the baby business.

Baby Gap

Baby Gap, a brand under Gap Inc., is renowned for its high-quality and stylish onesies, which have become a staple in many parents' wardrobes. The brand's onesies are popular due to their comfort, practicality, and versatility, with American families spending an average of $200 on bodysuits and onesies in 2023, accounting for approximately 27% of their total baby clothing expenditure. The global baby bodysuit market, which includes onesies, is projected to grow at a CAGR of 8.3% from 2023 to 2028, reaching $23.6 billion by 2028. The rise in demand for organic and sustainable options, such as organic cotton bodysuits, which saw a 45% sales increase between 2022 and 2023, further supports Baby Gap's market position. This growth is driven by increasing environmental awareness and consumer preference for eco-friendly baby apparel.

Monica + Andy

Monica + Andy is a renowned brand for high-quality, organic onesies, founded in 2014 by Monica Royer and her brother Andy Dunn. The brand is known for its commitment to using the best fabrics, with the majority of its manufacturing done at organic and GOTS certified factories globally. Monica + Andy offers a unique shopping experience with its build-your-own baby Layette and hassle-free gifting options. The brand has expanded significantly, including a wholesale partnership with Walmart since 2022, and operates several retail locations, including in Chicago and New York City. With an estimated annual revenue of $12.1 million and a total funding of $16.7 million, Monica + Andy continues to grow and innovate in the children's apparel market.

Kyte Baby

Kyte Baby is renowned for its high-quality, supersoft bamboo cotton onesies, pajamas, and other baby clothing, making it a top-selling brand especially among millennial parents. The brand's products are hypoallergenic, 3o cooler than cotton, and ideal for sensitive skin, as evidenced by its success in alleviating the founder's daughter's chronic eczema. With a strong online presence, Kyte Baby's website attracts over 553,000 visits monthly, with a significant 81.34% of its audience being female and primarily aged 25-34 years. The brand's commitment to sustainability and keeping workers employed year-round has also contributed to its popularity. Kyte Baby's products are favored for their durability, with many customers noting that the fabric does not pill quickly and maintains its color well.

The Honest Company

The Honest Company is renowned for its high-quality and eco-friendly products, including onesies, which are part of their expanding Household and Wellness category. In 2022, the company saw a 101% increase in revenue from this category, driven by the integration of Honest Baby Clothing. Their onesies are free from harmful chemicals and are designed with safety and efficacy in mind, aligning with the company's rigorous safety standards and eco-minded approach. The Honest Company has also achieved significant retail distribution growth, with a 16% increase in retail store presence and a 23-point increase in ACV in national multi-outlet stores. This expansion has helped solidify their position as a leader in the baby personal care market.

Old Navy

Old Navy is renowned for its inclusive and diverse clothing lines, making it a favorite among various demographics, particularly for its onesies and other family-friendly apparel. Female shoppers account for 62.6% of Old Navy's shopper base, attracted by the brand's maternity and plus-size clothing options. The brand has a strong penetration among the 25-54 age group, which constitutes 69.3% of its shoppers. Old Navy's efforts to cater to the tween market, with collections developed in collaboration with influencers and media companies, further enhance its appeal. The brand's commitment to inclusivity and family-oriented clothing has helped it surpass pre-COVID revenue levels in FY2021/22. For more details, visit their official website.