Top Men's Underwear Brands Every Stylish Man Should Know

When it comes to men's underwear, finding the perfect blend of comfort, durability, and style is key, making the choice of brand incredibly important. The market is brimming with options, each offering unique features that cater to various needs and preferences, from everyday wear to athletic pursuits. Brands have innovated with fabrics and designs to provide exceptional support and comfort without sacrificing aesthetics. To discover the top brands that have excelled in crafting the best men's underwear, explore the detailed list below.

Illustration of men's underwear

Best brands of men's underwear in 2025

Calvin Klein

Calvin Klein is a leading global fashion brand renowned for its high-quality men's underwear, characterized by a minimalist and sensual aesthetic. Established in 1968 in New York, the brand is known for its iconic underwear with the CK logo waistband. In 2020, Calvin Klein's retail sales were predominantly driven by North America, accounting for 49% of global sales, followed by Europe at 33%, and the Asia Pacific at 16%. The brand's inclusive philosophy and focus on modern comfort have made it a favorite among consumers. As part of the men's underwear market, which is projected to grow at a CAGR of 5.7% from 2024 to 2033, Calvin Klein continues to be a significant player.

Tommy John

Tommy John is a pioneering brand in the men's underwear industry, celebrated for its innovative and comfort-focused products. Launched in 2008, the company has disrupted the traditional men's underwear market with its problem-solving approach, introducing the world's first patented stay-tucked undershirt and expanding into a wide range of underwear, sleepwear, and loungewear. With an estimated annual revenue of $49.9 million and a presence in over 1,000 retail locations, Tommy John has established itself as a significant player. The brand's commitment to premium quality and innovative fabrics, such as Second Skin and Supima Cool Cotton, has garnered widespread acclaim. Tommy John's products are available online and in major retailers like Neiman Marcus and Nordstrom. Find more about their offerings on their official website.

SAXX

SAXX Underwear is a leading brand in the men's underwear market, renowned for its innovative BallPark Pouch technology that provides superior comfort and support. Founded in 2006, SAXX has experienced rapid growth, outpacing the premium underwear market by three times since pre-pandemic and selling 10 pairs of underwear each minute with a 93% customer repurchase intent. The company has an estimated annual revenue of $64.2 million and employs 256 people, with a 6% employee growth rate. SAXX products are favored by professional athletes across various sports, including NFL, MLB, and NHL players. With over 1600 retailers across North America, SAXX is expanding its global reach. For more information, visit the SAXX Underwear website.

MeUndies

MeUndies is a leading brand in the men's underwear market, recognized for its exceptional growth and customer loyalty. With a market share of around 4.7% in the sustainable fashion sector as of 2023, MeUndies has established itself as a key player, driven by a strong customer retention rate of 60% and an average order frequency of 2.5 times per year. The brand has achieved remarkable revenue growth, increasing by 1,583% over the last three years to reach an estimated annual revenue of $60 million. MeUndies' commitment to sustainability and comfort has resulted in a Net Promoter Score (NPS) of 70, indicating high customer satisfaction and advocacy. For more details about their men's underwear line, visit their official website.

Tommy Hilfiger

Tommy Hilfiger is a prominent brand in the men's underwear market, known for its premium and comfortable offerings. As part of the global men's underwear market valued at USD 16.5 billion in 2024, Tommy Hilfiger contributes significantly, especially with its bodywear segment accounting for 5% of its total revenue in Q1 2024. The brand's focus on sustainable products has also driven growth, with sustainable items generating 25% of its overall sales growth in the same period. Tommy Hilfiger's strong online presence and improved mobile shopping experience have further boosted sales, with a 15% growth in mobile transactions. The brand operates over 2,000 retail stores globally, enhancing its market reach. Discover their fashion woven boxers for a perfect blend of style and comfort.

Polo Ralph Lauren

Polo Ralph Lauren, launched in 1968, is a seminal brand in the men's underwear market, renowned for its high-quality, comfortable, and stylish offerings. As part of the Ralph Lauren Corporation, this brand contributes to the company's strong market presence, with Ralph Lauren holding a market share of around 4.59% in the apparel industry as of Q3 2024. The brand's focus on classic designs with modern twists, such as athletic and sporty aesthetics, has driven consumer interest. Polo Ralph Lauren is part of a broader portfolio that includes 17 fashion brands, catering to various market segments and ensuring a diverse range of products. The brand's commitment to quality and style aligns with the growing demand for premium underwear, particularly among millennials. For more information, visit their men's underwear collection.

Hanes

HanesBrands, through its iconic Hanes brand, is a leading producer of men's underwear, recognized for its comfort, quality, and value. Hanes is America's No. 1 apparel brand, found in 9 out of 10 American households, and it has been a staple in the market for decades. The company's Innerwear segment, which includes men's underwear, contributed 39.26% of the total revenue in Q3 2021, highlighting its significant market presence. HanesBrands employs 51,000 associates globally and has a strong reputation for ethical business practices and sustainability. With innovations like Tagless, ComfortBlend, and ComfortFlex Fit, Hanes continues to set standards in the industry.

Mack Weldon

Mack Weldon is a renowned brand in the men's underwear market, celebrated for its innovative and premium products. The company, backed by private equity, has seen significant growth, particularly after shifting its strategy to focus on multipacks, which drove a 147% increase in bookings and a 46% penetration in multipack sales. Mack Weldon's unique fabric blends, such as the pique cotton-modal fabric, and its authentic packaging have contributed to its success, with the brand achieving a 39% higher conversion rate through targeted marketing campaigns. In 2023, the online revenue of Mack Weldon amounted to $19.7 million, primarily generated in the United States. The brand's commitment to quality and customer experience has earned it recognition as one of the best in the men's underwear category. For more details, visit Mack Weldon's official website.

Under Armour

Under Armour, though primarily known for its athletic apparel and footwear, has established itself as a significant player in the sportswear industry, including men's underwear, through its innovative product lines such as HeatGear and ColdGear. The company's market share in the apparel sector stands at around 3.07% as of Q3 2024, indicating its competitive stance against giants like Nike and Adidas. Under Armour's global reach, with products sold in over 100 countries, and its strategic partnerships, such as the Curry Brand, enhance its brand visibility and appeal. The company's revenue has shown steady growth, with a net revenue of $4.5 billion in 2020, highlighting its financial strength. Under Armour's commitment to quality and innovative designs makes it a preferred choice for many consumers. For more insights, visit their official website.

Fruit of the Loom

Fruit of the Loom is a prominent player in the men's underwear market, known for its comfortable and stylish apparel. The brand is part of a market that was valued at USD 16.5 billion in 2024 and is expected to grow at a CAGR of 5.4% from 2025 to 2030. Fruit of the Loom's commitment to sustainability and customer comfort has contributed to its popularity, with the e-commerce channel accounting for 35% of total sales in 2024. The brand's products, such as underwear and activewear, are favored for their quality and fit, catering to various body types. With ongoing promotions like 25% off on select items, Fruit of the Loom continues to attract a wide customer base. For more information, visit their official website.