Top Liquid Blush Brands to Elevate Your Glow Game

Liquid blush has become a staple in many makeup routines due to its blendable texture and natural finish. From high-end to more affordable options, there's a brand for everyone looking to achieve that perfect flush of color. Certain brands stand out for their creamy, long-lasting formulas and a wide range of shades catered to various skin tones. To explore some of the best options available, read on to discover which liquid blush brands are leading the trend.

Illustration of liquid blush

Best brands of liquid blush in 2025

Rare Beauty

Rare Beauty, founded by Selena Gomez in 2020, has emerged as a leading producer of liquid blush, with its Soft Pinch Liquid Blush garnering immense popularity and critical acclaim. This product has sold 3.1 million units in 2022, generating $70 million in revenue, and is known for its long-lasting, super pigmented formula and silky texture that blends seamlessly, with 97% of users confirming its seamless color blend.

Glossier

Glossier has established itself as a prominent player in the beauty industry, particularly notable for its liquid blush products, which resonate strongly with its target market of millennial women. The brand's market share has consistently grown, reaching 5% in the beauty industry, with a significant customer retention rate of 64% in 2017, surpassing the industry average. Glossier's products, such as the liquid blush, are developed based on customer feedback, a strategy that has contributed to its success and loyal customer base. In the U.S., 12% of cosmetics and make-up users use Glossier, indicating a strong presence in the market. The brand's innovative marketing and customer-centric approach have been key factors in its growth.

NARS

NARS is a leading brand in the liquid blush market, known for its innovative and highly-pigmented products. The company's liquid blushes, such as the Afterglow and Orgasm Liquid Blush, are popular for their buildable formulas and natural-looking finishes, making them favorites among beauty enthusiasts. NARS products are part of a global liquid blush market that was valued at USD 2 billion in 2023 and is expected to grow at a CAGR of 8% from 2024 to 2031. The brand's offerings cater to diverse consumer preferences, particularly in regions like North America, where NARS holds a significant market share due to the rising demand for natural and radiant makeup looks. NARS' commitment to skincare benefits, as seen in products containing Monoi and Tamanu oils, further enhances its market position.

Benefit Cosmetics

Benefit Cosmetics is a prominent player in the liquid blush market, known for its wide range of bright, bold, and natural-looking blushes that cater to diverse consumer preferences. The brand is part of the broader cosmetics industry, which saw the liquid blush market valued at USD 2 billion in 2023 and is expected to grow at a CAGR of 8.00% from 2023 to 2030. Benefit Cosmetics benefits from the increasing demand for natural and dewy makeup looks, particularly in regions like North America, where the brand holds significant market share. The company's products are popular for their easy application and long-lasting, natural finish, aligning with consumer trends towards minimalistic and eco-friendly beauty products. With a strong presence in the global market, Benefit Cosmetics continues to innovate and expand its product line to meet the evolving needs of beauty enthusiasts. Discover their range of liquid blush products.

Fenty Beauty

Fenty Beauty is renowned for its exceptional liquid blush products, particularly the Cheeks Out Cream Blush line, which offers a gel-balm like texture and a dewy finish. These blushes are highly pigmented yet sheer upon application, lasting around 7-8 hours on the skin. With a wide range of shades, Fenty Beauty caters to diverse skin tones, a key factor in its success. In 2023, Fenty Beauty generated $602.4 million in revenue, solidifying its position as a leading celebrity beauty brand. The brand's products are popular among millennials and Gen Z, with 53% brand awareness in the U.S. cosmetics market.

Charlotte Tilbury

Charlotte Tilbury is renowned for its high-quality liquid blush products, such as the Pillow Talk Beauty Blush Wand, which offers a gorgeous, dewy glow and easy application via a cushion sponge applicator. The brand's liquid blush formula is highly pigmented, blends easily, and provides a subtle yet layerable flushed look. In 2023, Charlotte Tilbury reported a significant increase in sales, with a turnover of £448.5 million, reflecting the brand's strong market presence and customer satisfaction. The brand's innovative products, including the Matte Beauty Blush Wand, have garnered positive reviews, with 97% of users agreeing it gives a "fresh glow of color" and 92% saying it "lifts the look of your complexion".

Tower 28 Beauty

Tower 28 Beauty is renowned for its high-quality, clean beauty products, particularly its BeachPlease cream blushes, which are praised for their long-lasting wear of 3-4+ hours, even withstanding sweating and crying. These blushes are formulated with skin-loving, plant-based ingredients like green tea extract and aloe vera, and are free from silicones, making them ideal for sensitive skin. The brand, founded by Amy Liu, aims to provide non-toxic, non-irritating, and affordably priced products, available in 9 shades. The blushes have a buttery smooth texture that blends seamlessly into the skin, offering a luminous, second-skin finish. With a price point of $20 for 4.5 grams, Tower 28 offers excellent value for its multi-purpose blushes.

Ilia Beauty

ILIA Beauty stands out as a premier producer of liquid blushes, known for its clean and sustainable approach to makeup. Founded in 2011 by Sasha Plavsic, ILIA prioritizes healthy ingredients, avoiding harmful chemicals like gluten, parabens, and phthalates, making it suitable for all skin types. The brand's products, such as the Color Haze blush, are highly pigmented, blend beautifully, and offer a long-lasting finish. ILIA has seen significant growth, doubling its year-over-year revenue since 2017 and approaching $100 million in sales by 2021. With a strong focus on skincare-led formulas and sustainable packaging, ILIA continues to gain traction among consumers.

Kosas

Kosas is renowned as a top producer of liquid blush, embodying the clean beauty ethos with formulations that include nourishing skincare ingredients. Founded in 2015 by Sheena Yaitanes, Kosas has expanded its product line to include a variety of makeup items, with its liquid blush offerings standing out for their natural finish and long-lasting wear. The brand's commitment to banning over 2,700 harmful ingredients aligns with the growing demand for clean and organic beauty products, particularly in regions like North America where such products account for over 30% of the market share. Kosas's products are available in a wide range of shades and are distributed through prominent retailers like Sephora, Nordstrom, and Credo Beauty. With a sales growth of 409% from 2018 to 2019, Kosas is a significant player in the beauty industry. For more details on their offerings, you can visit their official website.

MILK Makeup

Milk Makeup is renowned for its exceptional liquid blush products, particularly the Bionic Liquid Blush, which offers a bold, buildable color with just a tiny application, making it a favorite among makeup enthusiasts. The brand's viral Cooling Water Jelly Tint blush sticks, launched in January, garnered a 60,000-person waitlist and contributed to a 20% revenue growth for Milk Makeup in Q2 2024, with the brand selling one Water Jelly Tint blush every 30 seconds in the first quarter of 2024. These products are known for their ease of application, long-lasting color, and cruelty-free, vegan formulation. The Bionic Liquid Blush, for instance, provides a satin finish and stays on well for eight hours before fading visibly. This success has propelled Milk Makeup to significant growth, highlighting its impact in the beauty industry.