Keratin hair treatments have become a popular choice for those seeking silky, frizz-free locks, transforming unruly hair into smooth perfection. These treatments work by infusing the hair with keratin protein, providing a protective coating that enhances shine and resilience. Many brands have emerged as frontrunners in offering high-quality keratin solutions that cater to different hair types and needs. If you're curious to discover which brands stand out for their keratin treatments, we invite you to explore the list below.
Illustration of keratin hair treatment
Best brands of keratin hair treatment in 2025
Keratin Complex
Keratin Complex is a leading brand in the keratin hair care products market, known for its innovative and effective treatments that enhance hair strength and smoothness. In 2023, the shampoo segment, which includes Keratin Complex products, led the market with a revenue share of 38.04%, driven by consumer demand for sulfate-free formulations and advanced keratin infusion technologies. The brand's products are popular among both individuals and professionals, with the professionals segment expected to grow at a CAGR of 7.9% from 2024 to 2030. Keratin Complex's customizable treatments and formulations tailored to different hair types have significantly contributed to its market appeal. The global keratin hair care products market, which includes Keratin Complex, is projected to grow at a CAGR of 7.4% from 2024 to 2030, reaching USD 8.10 billion by 2030.
Brazilian Blowout
The Brazilian Blowout is a renowned brand in the keratin hair treatment market, known for its effective and customizable solutions suitable for all hair types, including fine, frizzy, coarse, and kinky hair. This treatment eliminates frizz and smooths the hair cuticle through a polymer system, creating a protective protein layer. While it may contain low levels of formaldehyde, the right formulation ensures safety when applied correctly. The treatment process is relatively quick, involving blow-drying and flat ironing, and results can last up to 12 weeks with proper care. It is recommended to undergo this treatment once or twice a year to avoid excessive damage.
Global Keratin
GK Hair is a leading brand in the keratin hair care products market, known for its high-quality keratin treatments that provide long-lasting results, typically lasting between 3 to 5 months. Their products, such as the Juvexin Keratin Treatment, are formaldehyde-free and contain a keratin anti-aging protein blend that strengthens and smooths the hair, eliminating frizz and curly textures. GK Hair's treatments are optimized for various hair types and are supported by aftercare products like sulfate-free shampoos and conditioners. The brand's focus on advanced formulation technology and high-quality ingredients has contributed to the growing demand for keratin-based hair care solutions. With innovations like customizable treatments, GK Hair continues to be a preferred choice in both home and salon settings. For more insights on keratin treatments, visit their informational blog.
L'Oréal Professionnel
L'Oreal Professionnel is a leading brand in the keratin hair care market, known for its innovative and effective keratin treatments. In 2023, L'Oreal launched a new hydrolyzed keratin treatment for their professional hair care line, which has received excellent customer reviews for its hair repair benefits. The brand's products, such as the EverPure Sulfate-Free shampoos and conditioners, are designed to nourish and strengthen keratin-treated hair, offering long-lasting results and enhanced shine. L'Oreal's market presence is significant, with the company holding a substantial share in the global cosmetics and beauty industry, including a 20% market share in Europe in 2023. Their continuous innovation and product launches have contributed to the growth of the keratin hair care market. For more insights on their keratin hair care solutions, visit their website.
Peter Coppola Keratin Concept
Peter Coppola Keratin Concept is a leading brand in the keratin hair treatment market, known for its innovative, formaldehyde-free products that not only smooth hair but also target aging and damage. Launched in June at the Premiere Orlando trade show, the brand offers a range of salon and at-home products, including the Legacy line, which uses age-defying formulas to fortify the hair shaft and reduce frizz by up to 100% for up to three months. The products are formulated with keratin protein, ceramides, and other actives to reverse signs of damage. Peter Coppola aims to have his products in 20,000 to 30,000 salons by the end of 2014 and is also planning to build a training academy. The brand's commitment to using high-quality ingredients like keratin, hydrolyzed keratin, and shea butter sets it apart in the market. For more information on their keratin smoothing refinishing treatment, please visit their official website.
Chi Keratin
CHI Keratin is a leading brand in the hair care industry, renowned for its high-quality keratin hair treatment products. The CHI Keratin line utilizes advanced technology, such as the Keratrix™ sustained release system, to provide all-day treatment and protection, dramatically improving hair elasticity and preventing breakage by up to 95%. These products are formulated to add intense hydration, restore softness and shine, and protect against heat damage, making them ideal for dry, damaged, or overworked hair. CHI's commitment to ethical and sustainable practices, with products that are cruelty-free, paraben-free, and sulfate-free, further enhances its reputation. The brand's innovative formulas, including ingredients like keratin amino acids, silk, and jojoba oil, ensure long-lasting, healthier hair.
Tresemme Keratin Smooth
Tresemme Keratin Smooth is a leading brand in keratin hair treatment, renowned for its effectiveness in taming frizz, detangling knots, and adding silky softness to hair. This product line, part of Unilever's portfolio, has gained significant market share, with Tresemme overtaking P&G's Pantene in modern trade with a 9% market share in 2015. The Keratin Smooth collection is formulated with keratin and marula oil, providing optimized hydration and professional-looking shine that lasts for days. In the UK, Tresemme enjoys high brand awareness at 88% and a usage share of 30% among hair care users. The brand's commitment to quality and its salon-level Pro Style Technology™ make it a trusted choice for those seeking salon-quality hair care at home. Discover more about their Keratin Smooth Color Sulfate-Free Shampoo.
OGX Brazilian Keratin Therapy
The OGX Brazilian Keratin Therapy brand is renowned for its high-quality keratin hair treatment products, formulated with keratin protein, coconut oil, avocado oil, and cocoa butter to strengthen and smooth hair. This conditioner, part of the OGX Ever-Straightening line, is free from sulfated surfactants and parabens, making it a popular choice for those seeking gentle yet effective hair care. The global keratin hair care products market, which includes brands like OGX, is projected to grow at a CAGR of 7.4% from 2024 to 2030, driven by increasing consumer demand for hair strengthening and smoothing solutions. OGX products are widely available in hypermarkets and supermarkets, which held a 34.10% market share in 2023, and are also gaining traction online. The brand's commitment to innovative formulations and natural ingredients has made it a favorite among consumers seeking salon-quality results at home.
Schwarzkopf Keratin Color
Schwarzkopf Keratin Color is a leading brand in the keratin hair care market, renowned for its innovative and effective products. The brand's Keratin Color line, for instance, offers 100% gray coverage and reduces hair breakage by up to 80% compared to untreated hair, thanks to its K-Bond Plex technology. In 2023, Schwarzkopf's hair brands, including Keratin Color, received multiple prestigious beauty awards, highlighting their quality and effectiveness. Schwarzkopf Professional has also become the fastest-growing brand within the hair care category, with a 29% market share and a growth rate 1.5 times faster than the market. The brand's commitment to innovation and consumer satisfaction has made it a trusted name in the industry.
Bellissima Italia Keratin Therapy
Bellissima Italia is not specifically known for keratin hair treatment products, but it is renowned for its high-quality hair styling tools. However, in the context of keratin hair care, brands like Keratin Complex and BioNaza Cosmetics are prominent for their keratin-based treatments, with some products containing formaldehyde in varying percentages, such as 0.1-1.0% in Keratin Express Plus Smoothing Treatment. The global keratin hair care products market, which includes such treatments, was estimated at USD 4,953.7 million in 2023 and is projected to grow at a CAGR of 7.4% from 2024 to 2030. These products are popular for their ability to strengthen and smooth hair, with innovations in formulations and distribution channels driving market growth.
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