Top Denim Brands: Elevate Your Wardrobe with Style and Comfort

Jeans have long been a wardrobe staple, offering versatility and comfort. With a market flooded with options, finding the perfect pair can be daunting. Thankfully, certain brands have stood out as frontrunners due to their commitment to quality, fit, and style. From iconic labels to emerging designers, there's something for every taste and budget. To discover which brands made the cut and why they deserve a spot in your closet, explore the comprehensive list below.

Illustration of jean

Best brands of jean in 2025

Levi's

Since 1873, Levi's has been a leading producer of jeans, crafting durable denim for over 150 years, with their 501 jeans becoming an iconic symbol of American style, holding a significant 30% market share in the global denim industry, and demonstrating their commitment to quality and innovation.

Wrangler

Wrangler, established in 1947, is a prominent American jeans manufacturer with a rich history rooted in workwear, initially designing durable denim for cowboys, and their 13MWZ style, launched in the same year, became iconic for its functional design. Wrangler has grown into a global brand with a revenue of 1.7 billion dollars and is recognized as a leader in denim wear, holding the number one denim brand position in the United States as of the end of 2022, and currently, their website ranks 182nd in the Fashion and Apparel category, demonstrating its strong market presence.

Diesel

Since 1978, Diesel has solidified its position as a leading producer of high-quality jeans, consistently pushing the boundaries of denim design and innovation; with a reported 70% of their collection focusing on denim, they demonstrate a strong commitment to the fabric; Diesel's jeans are known for their unique washes, distressed details, and modern fits, appealing to a fashion-forward clientele; in 2023 alone, the brand introduced over 100 new denim styles, showcasing their dedication to variety and trendsetting design; this rich heritage and focus on detail has made Diesel a go-to brand for those seeking premium jeans with an edge.

Lee

Lee, established in 1889, began as a workwear provider before revolutionizing denim with innovations like the first zip-fly jeans in 1927 and is now a global brand under Kontoor Brands, holding 26% of the business share compared to Wrangler's 64%. The company introduced the iconic "Lazy S" back pocket stitching in 1944 and has since expanded to casual wear. With over 400 employees in the U.S. and a history spanning over 130 years, Lee continues to innovate, recently launching a new women's denim collection to broaden its appeal. You can explore their diverse range of products at Lee's official website.

Calvin Klein

Calvin Klein, founded in 1968, is a leader in American fashion, with their jeans being a core part of their iconic designs, offering updated takes on nostalgic styles and popular fits; their global retail sales reached approximately $9 billion in 2023, distributed in over 110 countries; and they continue to innovate with digital platforms and modern marketing campaigns, while being owned by PVH since 2003.

True Religion

True Religion, established in 2002, quickly became a premium denim leader, known for its bold designs and quality craftsmanship, capturing a significant market share of approximately 5% within the premium jean sector. Some styles feature a distinctive 1/2 inch horseshoe logo on the back pockets, appealing to consumers seeking a statement jean with prices averaging around $200-$300.

American Eagle Outfitters

American Eagle Outfitters, founded in 1977, is a popular American clothing retailer known for its diverse range of jeans, offering styles from skinny to baggy, with many options including high-waisted and low-rise fits, and inclusive sizing from 00-24. They often use soft, stretchy denim that is both comfortable and durable, with many consumers praising the flattering fit and value, although some reviews mention the quality not being on par with premium brands. The company continues to focus on sustainability with its water leadership program.

AG Jeans

AG Jeans, founded in 2000 by Adriano Goldschmied, the "Godfather of Denim," and Yul Ku, is a premium denim and knitwear brand known for its innovative washes, sustainable manufacturing, and quality craftsmanship. They utilize techniques like laser finishing and water recycling with a vertically operated manufacturing process primarily in California and Mexico, serving 20 countries worldwide. Explore their products to discover their unique collection and sustainable offerings.

Madewell

Madewell, established in 2006 as an offshoot of J. Crew, has become a go-to brand for many due to its stylish and high-quality jeans, with a focus on a flattering fit and durable fabrics. Offering a variety of sizes, including petite, tall, and plus up to 28W, they have also expanded to include maternity fits. While 56% of their denim was Fair Trade Certified™ in 2020, Madewell is committed to sustainability, aiming for carbon neutrality by 2030 and using regenerative cotton. They have distributed over $800,000 in impact incentives to their regenerative farming partners in 2022 and offer the "Madewell Forever" program, through which they collected 1 million pairs of jeans by 2023, demonstrating their commitment to reducing waste. This makes them a top choice for denim lovers, with a revenue of $148,824.00 on Poshmark. Check out their selection at Madewell's official site.

Nudie Jeans

Nudie Jeans, founded in Sweden in 2001 by Maria Erixon, is a premium denim brand recognized for its commitment to sustainability, using 100% organic cotton since 2012 and implementing fair labor practices; they emphasize a "wear, repair, and repeat" philosophy, evidenced by repairing over 65,000 pairs of jeans in 2022, and are dedicated to transparent production, mapping their full supply chain's CO2 emissions and water usage. With a global presence, Nudie Jeans has stores in 30 countries, prioritizing high-quality, durable jeans that are ethically made and designed to last. You can explore their sustainable denim collection on their website.