Top Hydrating Face Mask Brands: Quench Your Skin's Thirst!

In the ever-evolving world of skincare, finding the perfect hydrating face mask can be a game-changer for maintaining youthful, radiant skin. With an abundance of options available, choosing a brand that aligns with your skin's needs is essential. From luxurious high-end options to affordable yet effective alternatives, each brand offers its unique blend of ingredients promising to rejuvenate and nourish. Curious to discover which brands have topped the charts for the best hydrating face masks? Read on to explore our carefully curated list.

Illustration of hydrating face mask

Best brands of hydrating face mask in 2025

Laneige

Laneige is renowned as one of the best producers of hydrating face masks, particularly with its innovative "water science" philosophy that focuses on long-lasting hydration solutions. The brand's Water Sleeping Mask, for example, has gained cult status for delivering visibly hydrated and glowing skin, with successful marketing campaigns like the Water Sleeping Mask Challenge that showcased real-world benefits. Laneige's products are scientifically backed, and their Lip Sleeping Mask has demonstrated a 135% increase in hydration immediately after use, with 93% of users agreeing that their lips feel softer and look less flaky after a week of use. The brand's strong digital presence and engaging social media campaigns have helped build a loyal customer base globally. Laneige's commitment to hydration is evident in its popular Water Bank range, which caters to various skin types and preferences.

Fresh

Fresh is renowned as one of the best producers of hydrating face masks, particularly with their Rose Deep Hydration Sleeping Mask, which utilizes natural ingredients like damask rose extract, rosewater, and hyaluronic acid to provide continuous hydration. This two-step mask helps repair and moisturize the skin while sleeping, contributing to softer, stronger, and more protected skin. The product is formulated without harsh chemicals like parabens, phthalates, or silicone, making it suitable for various skin types. With its cooling gel essence, it enhances skin comfort and hydration, especially beneficial during cold seasons when skin tends to get dry. The market for such hydrating face masks is growing, with the global hydrogel face mask market projected to grow at a CAGR of 11.0% from 2024 to 2030.

Origins

Origins is renowned as one of the best producers of hydrating face masks, particularly with their Drink Up Intensive Overnight Mask, which provides 72 hours of non-stop hydration and is formulated with avocado and glacier water to deeply nourish the skin. This mask has a five-star rating on Sephora's website and is praised for its ability to quench compromised moisture reserves and repair the skin's barrier. It is also free from parabens, sulfates, and phthalates, making it a popular choice for dry and normal skin types. The mask's creamy and rich formula, though slightly heavy, leaves skin feeling smoother and softer. With its affordable price point of $25 for a 3.4 fl. oz. bottle, it is a valuable addition to any winter skincare routine.

GlamGlow

GlamGlow is renowned as one of the best producers of hydrating face masks, particularly with their THIRSTYMUD™ Hydrating Treatment Mask, which is clinically tested to increase skin hydration by 290% after a single use on 12 women. This mask fortifies the skin's moisture barrier, provides 24-hour hydration, and leaves the skin feeling soft and supple with a dewy glow. The THIRSTYMUD™ mask is also praised for its ability to cool and comfort the skin, alleviating tightness and improving uneven texture. With over 1,033 reviews and a 4.5-star rating, this product is a favorite among skincare enthusiasts. GlamGlow's commitment to high-quality, effective skincare solutions has made it a trusted brand in the industry.

Kiehl's

Kiehl's is renowned for its exceptional hydrating face masks, particularly the Ultra Facial Overnight Rehydrating Face Mask, which is infused with 10.5% squalane to intensively hydrate and strengthen the skin's moisture barrier. This balm-to-oil mask helps prevent overnight moisture loss, ensuring flake-free and healthy-looking skin for up to three days. Developed with sensitive skin in mind, it is fragrance-free and contains no colorants, making it ideal for various skin types. Recommended for use at least three times a week, this mask melts into the skin, providing long-lasting hydration. With a 4.3/5 rating, it is a favorite among customers seeking effective overnight hydration.

Summer Fridays

Summer Fridays is renowned for its exceptional hydrating face masks, particularly the Jet Lag Mask, which has garnered significant praise for its non-comedogenic, fragrance-free formula and the National Eczema Association Seal of Acceptance(tm). This mask is enriched with hydrating ingredients like niacinamide, glycerin, and hyaluronic acid, making it ideal for dry and eczema-prone skin. It can be used as a nightly mask, a daily moisturizer, or even a quick 10-minute moisture boost, offering versatile benefits. The mask has been praised for its ability to provide deep, layered hydration without leaving any residue, resulting in dewy and glowing skin. Its effectiveness has been highlighted in various reviews, including a notable reduction in dry patches and eczema flare-ups.

Dr. Jart+

Dr. Jart+ is renowned for its highly effective and innovative hydrating face masks, such as the Vital Hydra Solution Deep Hydration Sheet Mask, which clinically shows an immediate hydration boost of 108% and keeps dry skin hydrated for 24 hours. Founded in 2005, the brand combines advanced skincare technology with artistic packaging, making it a favorite among skincare enthusiasts. Their masks are dermatologist-tested and suitable for sensitive skin, even after laser treatments. The brand's commitment to using powerful ingredients like hyaluronic acid and PENTAVITIN™ sets it apart in the skincare industry. With a wide range of products, Dr. Jart+ continues to innovate and deliver exceptional skincare results.

Tatcha

Tatcha is renowned for its high-quality, hydrating face masks, blending traditional Japanese ingredients with modern skincare technology. The Tatcha Violet-C Radiance Mask, for instance, shows impressive results with 95% of users reporting softer and smoother skin immediately, and 95% noticing brighter skin after one week of use. Their Luminous Deep Hydration Lifting Mask provides an exquisite SPA-like experience, hydrating and firming the skin in just 15 minutes, with effects lasting all day. Tatcha's products are formulated at the Tatcha Institute in Tokyo, ensuring a balance between science and traditional botanicals. These masks are particularly recommended for dry and combination skin types.

Glow Recipe

Glow Recipe is renowned for its high-quality, hydrating face masks, particularly the Watermelon Glow Sleeping Mask, which has garnered widespread acclaim for its ability to plump and brighten the skin by 100% even after just 10 minutes of use. This mask features a unique bouncy gel texture, absorbs quickly, and includes natural extracts and AHAs to condition, soften, and refine pores, making it suitable for all skin types, including those with dry skin and acne. The product has been a skin savior for many users since its introduction, with a 5/5 rating from some reviewers and a general consensus on its effectiveness in hydrating and illuminating the skin. Despite its higher price point of $45, the mask is praised for its long-lasting benefits and gentle, non-sticky application. The brand's commitment to clean ingredients, responsible sourcing, and recyclable packaging further enhances its reputation.

Peter Thomas Roth

Peter Thomas Roth is renowned for producing some of the best hydrating face masks, with products like the Water Drench Hyaluronic Cloud Mask providing up to 72 hours of hydration and containing a 20% hyaluronic acid complex to leave skin feeling refreshed, plump, and moisturized. Their Cucumber Gel Mask Extreme Detoxifying Hydrator is another popular option, featuring cucumber, papaya, and chamomile extracts to soothe and hydrate the skin, suitable for all skin types and recommended for use 2-3 times a week.