Top Hunting Gear Brands: Elevate Your Outdoor Experience

Hunting enthusiasts know that having the right gear can make all the difference in the field. From durable boots to high-tech optics, the top brands offer quality products designed to enhance performance and comfort. Companies like Sitka, Under Armour, and Mossy Oak are consistently praised for their innovative designs and reliable equipment. For those seeking the best in hunting gear, explore the detailed list below to identify which brands align with your needs.

Illustration of hunting gear

Best brands of hunting gear in 2025

Sitka Gear

Sitka Gear is a leading brand in the hunting apparel market, known for its high-performance and innovative gear. Founded in 2005 by Jonathan Hart and Jason Hairston, Sitka Gear has seen significant growth, with its market share more than doubling by 2014 and becoming the third best-selling hunting apparel brand after Under Armour and private label brands. The company is renowned for its advanced fabrics and technologies, such as Optifade concealment technology developed in partnership with W.L. Gore & Co. Sitka Gear's products, like the Kelvin Down Series and Jetstream Jacket, are highly praised for their durability, performance, and weather resistance. The brand continues to expand its product line, with a strong focus on R&D and strategic partnerships.

Under Armour

Under Armour is a leading innovator in the hunting apparel market, known for its high-performance gear that enhances the comfort, safety, and performance of hunters. As part of the global hunting apparel market, which is projected to grow at a CAGR of 8.6% from 2023 to 2030, Under Armour's products are highly sought after by enthusiasts. The brand's innovative products, such as camouflaged clothing, boots, and accessories, are designed to meet the specific needs of hunters in various outdoor environments. Under Armour's commitment to quality and innovation has made it one of the prominent players in the market, alongside other brands like Cabela's, Bass Pro Shops, and Sitka Gear. The company's global reach and reputation for performance athletic apparel further solidify its position in the hunting gear sector. Explore more about Under Armour's offerings on their official website.

Kuiu

Kuiu is a leading brand in the hunting gear and apparel industry, known for its high-performance, lightweight, and durable products. The company has experienced significant growth, with a 110% increase in revenue over the past three months compared to the preceding period, and it generated $14,959,448 in revenue from 60,034 transactions in October 2024. Kuiu's products include a wide range of gear such as jackets, pants, tents, and backpacks, all designed to withstand various weather conditions. The brand has a strong market presence, outperforming competitors in key metrics like average order value and conversion rates. Kuiu also received a $50 million investment in 2017 to fuel its international expansion and enhance its operations.

First Lite

First Lite is a renowned brand in the hunting apparel industry, known for its innovative and high-performance gear. Established in 2007, the company has grown to generate an estimated annual revenue of $6.2 million and employs 34 people, with a focus on ongoing R&D to produce durable and comfortable clothing. First Lite has shifted to a direct-to-consumer sales model since 2018, allowing for better customer service and support for conservation efforts. Their products, such as the Sawtooth Hybrid Jacket, are praised for their technical stitching, merino fabric, and ergonomic design. The company is part of a growing hunting apparel market expected to reach $3.7 billion by 2032, with a CAGR of 5.2%. For more details, explore their official website.

Cabela's

Cabela's is a renowned brand in the hunting apparel market, known for its high-quality and durable products that cater to a broad spectrum of hunters. The company offers a diverse selection of hunting gear, including camouflaged clothing, boots, hats, and gloves, tailored for different terrains and weather conditions. Cabela's has been a significant player in the market, contributing to the global hunting apparel market's projected growth at a CAGR of 8.6% from 2023 to 2030, expected to reach $2 billion by 2030. The brand's emphasis on quality and durability has earned it a trusted reputation among hunters, with North America being the highest revenue contributor to the market in 2022. Cabela's extensive range of products makes it a go-to choice for many avid hunters.

Badlands

Badlands is a premier brand in the hunting gear industry, renowned for its unconditional lifetime warranty and high-quality products. The brand achieved an impressive 7.5% conversion rate on its Amazon Storefront, with 46% of sales driven by Sponsored Brand ads and 41% of visits stemming from organic discovery. Since its inception in 1992, Badlands has innovated pack design and set industry standards. The company's offerings, including apparel, packs, tents, and accessories, are highly esteemed for their performance and quality. Badlands' commitment to innovation and customer satisfaction has established it as a trusted name among hunters.

Sitka

Sitka Gear is a leading producer of high-performance hunting apparel, renowned for its innovative use of advanced fabrics and construction technologies. The brand has experienced significant growth, with its market share more than doubling between 2014 and 2015, positioning it as the third best-selling hunting apparel brand after Under Armour and private label brands. Sitka Gear's products are crafted to deliver maximum comfort and performance, catering specifically to roughly 20 percent of Western big game hunters and 5-10 percent of white tail and waterfowl hunters who have embraced performance gear. The company generates an estimated annual revenue of $41.2 million and employs 165 people. Sitka Gear is continually expanding its product line, with recent announcements focusing on waterfowl hunting.

ScentLok

ScentLok is a leading brand in the hunting apparel market, renowned for its innovative and effective scent containment clothing. Their products, such as the BE:1 Ridge Half Zip Hoodie and the BE:1 Paradigm jacket and pant, feature advanced technologies like Carbon Alloy, Silver Alloy, and Fusix to maximize odor absorption and control. These garments are designed to provide hunters with comfort, warmth, and concealment, making them highly effective for various hunting conditions. ScentLok's commitment to quality and innovation has contributed to the growth of the hunting apparel market, which is expected to expand at a CAGR of 8.6% from 2023 to 2030. The brand's products are priced competitively, with items like the BE:1 Ridge Half Zip Hoodie available for $169.99. For more information about these innovative products, visit the ScentLok official website.

Drake Waterfowl

Drake Waterfowl Systems is a leading producer of high-quality hunting gear, specializing in innovative designs for duck hunters since its founding in 2002. The company boasts annual revenue of $4.2 million and employs 23 people, with a revenue growth rate of 2.5% since its inception. Known for their meticulous attention to detail, Drake Waterfowl's products include waders, jackets, bibs, and accessories that offer superior protection and comfort. The brand is part of a growing global hunting apparel market, expected to increase by USD 173.7 million from 2024-2028 with a CAGR of over 2.41%. Drake Waterfowl's commitment to product innovation and premiumization aligns with the industry's trend towards advanced fabric technologies and scent-control features.

Browning

Browning is a renowned brand in the hunting apparel industry, known for its high-quality and durable gear. As one of the major Chinese hunting apparel manufacturers, Browning contributes significantly to the global market, with China accounting for over 30% of the global market share. The brand is particularly notable for its innovative fabric technologies, including waterproof and breathable materials, and scent-control technologies that enhance the hunting experience. In the broader context, the global hunting apparel market, which includes brands like Browning, is forecast to grow at a CAGR of 8.6% from 2023 to 2030, reaching a market value of $2 billion by 2030.