Navigating the world of facial hair removal can be overwhelming, given the plethora of tools available. Among the most effective and convenient options, face epilators have emerged as a popular choice for both their efficiency and ease of use. Brands such as Braun, Panasonic, and Emjoi lead the market, each offering unique features tailored to various skin types and preferences. To discover more about these top-rated brands and find the best match for your skincare routine, explore the list below.
Illustration of face epilator
Best brands of face epilator in 2025
Braun
Braun is a leading brand in the facial epilator market, known for its high-quality and innovative products. The company's facial epilators, such as the Braun FaceSpa 851, offer precision and efficiency, removing even the finest hair down to 0.02 mm and providing smooth skin for up to four weeks. Braun's products are designed for delicate skin and come with additional features like sonic facial brushes for deep skin cleansing. The brand's new line of epilators, launched in 2021, has been well-received for their suitability for sensitive skin. Braun's strong market presence is further enhanced by its robust marketing strategies and consumer satisfaction. For more details on how to use their facial epilators, you can visit their comprehensive guide on Braun's official website.
Philips
Philips is a leading brand in the facial epilator market, known for its innovative and user-friendly products. The Philips Epilator Series 8000, for instance, features ceramic tweezers that catch even the shortest hairs, providing a comfortable and efficient epilation experience, with 91% of women reporting it feels great on the skin. This series includes a Wet & Dry function and an ergonomic S-shaped handle for maximum control. The product's advanced Double Action Technology and hypoallergenic materials make it a preferred choice for many consumers. As of 2024, the facial epilator market, which includes brands like Philips, is estimated to be valued at US$ 457.20 million and is expected to grow at a CAGR of 5.10% until 2034.
Panasonic
Panasonic is renowned as one of the leading producers of high-quality epilators, including those designed for facial hair removal. The company's epilators, such as the Panasonic ES-EL7A-P, are praised for their advanced features, including flexible heads and the ability to use them in the shower, making them highly efficient and user-friendly. With 60 tweezers, these epilators can grasp and remove even short and fine hairs effectively. The global epilator market, which includes Panasonic's products, is anticipated to grow at a significant CAGR of around 8% from 2022 to 2028, driven by increasing demand for advanced personal care products.
Remington
Remington is a renowned brand in the epilator market, particularly noted for its efficient and user-friendly facial hair removal devices. The Remington Smooth & Silky Total Coverage Epilator, although not designed for facial use, highlights the brand's commitment to innovation and customer satisfaction. However, for facial epilators, brands like Braun and Philips are more prominently featured, with Braun's Face Epilator Facespa Pro 911 being a popular choice due to its precision and multiple useful attachments. The facial epilator market, driven by consumer demand for at-home grooming solutions, is expected to grow significantly, with North America holding the largest market share and the Asia Pacific region showing the highest CAGR. Remington's products, while not specifically tailored for facial epilators, contribute to the broader epilator market growth. For a comprehensive review of the best epilators, visit Good Housekeeping's curated list of top epilators.
Emjoi
Emjoi is renowned as one of the top producers of face epilators, known for its high-quality and durable products. With over a decade of user satisfaction, Emjoi epilators, such as the Emjoi Emagine, have been praised for their effectiveness and longevity, with some models lasting up to 7 years. Emjoi's products are favored for their ease of use, particularly for face, legs, and underarms, and are recommended by long-term users. The brand's commitment to innovation and customer satisfaction has contributed to its strong presence in the global epilator market, which is expected to grow at a CAGR of 6.3% from 2023 to 2030. Emjoi's products are part of a market that was valued at $957.2 million in 2023 and is projected to reach $1,468 million by 2030.
Epilady
Epilady is a pioneering brand in the facial epilator market, known for revolutionizing hair removal with its innovative and efficient devices. Since introducing the first epilator, Epilady has continued to enhance its products, offering smart, painless, and compact solutions like the absoluteTM and automaticTM devices, which are ideal for smaller areas such as the face. These devices utilize advanced technology, including built-in camera systems and image processing software, to precisely target individual hair follicles. Epilady's products are popular globally, particularly among women who prefer hassle-free, salon-like results at home, contributing to the brand's significant market share in the growing facial epilator industry, which is expected to expand at a CAGR of 5.10% from 2024 to 2034. With a strong presence in regions like Spain, where the market is anticipated to grow at a 7.10% CAGR, Epilady remains a leading choice for facial hair removal.
Bellabe
Bellabe is a prominent brand in the facial epilator market, known for its high-quality and efficient products. The company has seen significant sales and revenue growth, with detailed analyses of its performance from 2017 to 2022 highlighting its strong market presence. Bellabe's facial epilators are favored for their precision and ease of use, making them a popular choice among consumers. The brand's products often feature in market research reports, showcasing their impact on the global facial epilator market, which is expected to grow at a CAGR of 5.10% from 2024 to 2034. Bellabe's commitment to innovation and customer satisfaction has solidified its position as one of the best producers of face epilators.
Braun FaceSpa
Braun FaceSpa is a leading brand in the facial epilator market, renowned for its precision and effectiveness in removing facial hair. The Braun FaceSpa 851, for example, features 10 micro-openings to remove even the finest hair down to 0.02 mm, providing smooth skin for up to four weeks. This product is particularly popular due to its compact design and gentle handling, even on sensitive skin. Braun, a subsidiary of Procter & Gamble, holds over 50% of the female epilators market, highlighting its dominance in the industry. For more information on using facial epilators, visit Braun's guide on how to use a facial epilator.
Finishing Touch Flawless
The Finishing Touch Flawless brand is renowned for its high-quality face epilators, particularly the Finishing Touch Flawless Facial Hair Remover, which is a mechanical hair removal device that gently trims hair without causing ingrowns, making it a favorite among users and dermatologists alike. This 18K gold-plated, hypoallergenic device is easy to use, comes with a built-in LED light, and is affordable at around $20, significantly cheaper than professional treatments. Acquired by Church & Dwight in 2019 for $475 million plus an earn-out, the FLAWLESS brand has net sales of approximately $180 million and an EBITDA margin of about 30% as of 2018. It is widely used in the U.S. and over 30 countries, with 10% of its sales coming from international markets. The device is praised for its painless and quick hair removal process.
Veet
Veet, a brand under Reckitt Benckiser Group plc, is a leading producer of hair removal products, including face epilators, known for their effectiveness and user-friendly designs. Veet's hair removal creams, such as Veet Pure, dominate the global market with the largest revenue share, driven by their simplicity, affordability, and suitability for various skin types, including normal, sensitive, and dry skin. The brand's strong celebrity endorsements and wide availability have significantly contributed to its market success. By 2022, the global hair removal products market, in which Veet is a key player, was valued at $5.25 billion and is projected to grow at a CAGR of 4.9% until 2031. Veet's products are also praised for their additional benefits, such as exfoliating the skin and reducing ingrown hair. For more details on Veet's hair removal solutions, please visit their website.
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