Denim pants have long been a staple in wardrobes around the globe, cherished for their style, durability, and versatility. With countless brands vying for attention, finding the perfect pair can be daunting. Some standouts in the denim world include Levi's, known for their classic fits and heritage; Wrangler, celebrated for their rugged and durable designs; and AG Jeans, which offers a selection of fashionable and comfortable options. Interested in exploring these and other top brands? Discover more about why these brands stand out below.
Illustration of denim pants
Best brands of denim pants in 2025
Levi's
Levi's is a leading brand in the denim industry, known for its high-quality and durable products. In 2022, the Levi's brand achieved an 11% growth in net revenues in constant currency, with the iconic 501(r) fit seeing a nearly 30% increase. Levi's dominates the global denim market, holding the number one position in both men's and women's categories, and its market share is greater than the next three denim brands combined. The brand's strong performance is also reflected in its women's business, which grew by 13% in FY22, contributing over $2 billion in net revenue. Levi's continues to expand its market share through its direct-to-consumer strategy and diverse product offerings.
Wrangler
Wrangler is a prominent name in the denim industry, recognized for its high-quality and affordable offerings. In 2023, the brand recorded a global revenue of $1.75 billion, showing notable growth in segments like outdoor wear, non-denim bottoms, and female apparel. Although Wrangler experienced a 9% decline in global revenue compared to the previous year, it achieved significant advancements in digital wholesale and direct-to-consumer sales, especially in China with a 23% increase. Products such as the Cowboy Slim jeans are acclaimed for their durability, versatility, and accurate sizing, making Wrangler a preferred choice for consumers looking for alternatives to higher-priced brands like Levi's. The brand's dedication to innovation and responsiveness to customer preferences has solidified its strong market presence. For more information, visit Wrangler's financial overview.
Lee
Lee, a renowned brand since 1889, is a leading producer of denim pants, known for its durable and stylish designs. Owned by Kontoor Brands, Lee accounts for 26% of the business, with Wrangler making up the remaining 64%. The brand has been successful in tapping into niche collaborations and vintage appeal to attract Gen Z consumers, helping it maintain a strong presence in the denim market. Lee's evolution includes elevating blue jeans as a symbol of youth culture and integrating into global consumers' everyday wardrobes. The brand continues to innovate, offering products like Shortalls and Extreme Motion shorts, enhancing its appeal in the fast-moving apparel economy.
Diesel
Diesel is a prominent brand in the denim industry, renowned for its high-quality and stylish denim pants. The brand has been a significant contributor to the global denim market, which is projected to grow from USD 66.67 billion in 2023 to USD 112.00 billion by 2031, with a CAGR of 6.7%. Diesel's innovative designs and comfort-focused products have made it a favorite among consumers, particularly the young generation, who drive a substantial portion of the market. The women's segment, which accounts for around 34% of denim jeans sales, has also been a key target for Diesel's product lines. With a strong presence in various distribution channels, including online and offline stores, Diesel continues to influence denim trends globally.
Calvin Klein
Calvin Klein is a prominent global fashion brand renowned for its high-quality and stylish denim pants, with a rich history dating back to its establishment in 1968 in New York. The brand is celebrated for its minimalist and sensual aesthetic, and its denim collection includes iconic designs such as the 90s straight silhouette. Calvin Klein's denim products are part of a broader range that includes underwear, apparel, shoes, and accessories, all designed with a focus on modern comfort and eliminating unnecessary details. The brand's inclusive philosophy is reflected in its unisex clothing range and inclusive sizing options, making it a favorite among consumers. With a strong presence in the global market, Calvin Klein continues to innovate and meet the evolving fashion preferences of its customers.
True Religion
True Religion is a prominent brand in the denim industry, known for its high-quality and stylish jeans. Despite men's jeans having a leading presence, the company aims to achieve parity between its men's and women's businesses, with women's apparel targeting $220 million in sales over the next three years. As of 2021, True Religion's total revenue was $255 million, and the company hopes to reach $500 million by 2027. Women's jeans account for more than 60% of the adult denim market, although this share has slightly decreased from 63% in 2019 to 61% in 2022. The brand is also leveraging its strong digital presence, including a robust TikTok following and a new mobile app, to connect with younger shoppers. For more detailed insights, visit their official website.
AG Jeans
AG Jeans is renowned for its high-quality denim and excellent fit, making it a favorite among denim enthusiasts. Founded in 2000, the brand has demonstrated significant revenue growth, exceeding the industry average, with an annual revenue of $36.7 million. AG Jeans are made with premium fabrics and a blend of cotton and elastane, providing a slight stretch for comfort without compromising durability. The brand is known for its sustainable manufacturing methods and has a strong market share in the industry. AG Jeans tend to run true to size and are pre-washed to prevent shrinkage. Discover more about their premium denim offerings in this AG Jeans review.
Nudie Jeans
Nudie Jeans is a renowned Swedish denim brand, founded in 2001, that has consistently been recognized for its commitment to sustainability and ethical practices. The company has received an A grade in the Ethical Fashion Report, highlighting its strong adherence to social responsibility and environmental sustainability. Nudie Jeans uses organic cotton, offers free repairs, and recycles old products, with 88% of its production volume coming from suppliers with whom they have had a business relationship for at least five years. The brand ensures that 32% of the workforce in its supply chain receives living wages, and it has been a leader in Fair Wear's Brand Performance Check for nine consecutive years, with a benchmarking score of 95. For more information about their sustainable practices, visit their official website.
Rag & Bone
Rag & Bone is renowned for its high-quality denim pants, offering exceptionally comfortable and durable products. Their jeans, made from 98% cotton and 2% polyurethane, provide a soft and stretchy fit, as evident from their skinny jeans that have held up well even after extensive wear since 2012. The brand generated $250 million in revenue in 2023, with an adjusted EBITDA of $18 million, highlighting its financial stability and market presence. Rag & Bone's products are known for their long-lasting quality, with minimal signs of wear even after frequent use. The brand's recent acquisition by Guess Inc. is set to expand its product offerings and international distribution. For a comprehensive review, you can check out this Rag & Bone jeans review.
Acne Studios
Acne Studios is renowned as a cutting-edge fashion label, particularly excelling in the production of high-quality denim pants. Founded in 1996 in Stockholm, Sweden, the brand initially gained traction by developing 100 pairs of jeans, a strategy that quickly propelled them to global recognition. Acne Studios produces two main collections and two pre-collections annually, with a production cycle that spans about 6-9 months, ensuring meticulous attention to detail and quality. The brand works with over 240 production locations across 15 countries, with a significant portion of their order value concentrated in suppliers where Acne Studios accounts for more than 10% of the supplier's total capacity. Known for its principled aesthetic decisions and commitment to sustainability, Acne Studios maintains a strong reputation in the fashion industry.
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