Finding the perfect pair of jeans that flatters curves can be a challenge, but luckily, several brands have stepped up to offer stylish and comfortable options for every body type. From well-known names to emerging designers, these brands understand the importance of fit, stretch, and style in their denim collections. With an array of washes and cuts, you are sure to find something that complements your unique shape and accentuates your best features. If you're ready to explore the best brands for curvy jeans and update your wardrobe, discover the meticulously selected list below.
Illustration of curvy jeans
Best brands of curvy jeans in 2025
Levi's
Levi's is renowned as one of the best producers of curvy jeans, catering to a broad spectrum of consumers with its diverse range of fits, fabrics, and styles. The Levi's(r) brand, which has been a global leader in jeanswear since 1873, accounts for approximately 86% of Levi Strauss & Co.'s total net sales, with men's products making up around 64% of sales as of 2023. The brand's commitment to sustainability, such as its 'tailor shop' and jeans recycling programs, enhances its appeal. Levi's has seen significant growth, including a 13% revenue increase in the fourth quarter of 2017 and record sales of $6.18 billion in 2023. Its iconic products, like the 501(r) jean, remain highly popular across various demographics.
Madewell
Madewell is renowned for its curvy jeans, engineered to perfection with a waist-hugging contoured band, longer rise, and extra room in the hip and thigh for a squeeze-free fit, catering to hourglass shapes. The brand offers up to 10 different fits, including straight-leg, bootleg, flare, and skinny-leg, with options in high-stretch, low-stretch, and no-stretch fabrics. Notably, 56% of Madewell's denim is made in fair trade certified factories, with a goal to increase this to 90% by 2025. Madewell curvy jeans are available in Regular, Petite, and Tall lengths and are praised for their accurate sizing and comfortable fit. The brand's commitment to quality and fair trade practices makes their curvy jeans a top choice.
Good American
Good American is a pioneering denim brand, launched in 2016 by Khloe Kardashian and Emma Grede, renowned for its size inclusivity and innovative approach to fitting curvy bodies. The brand offers a wide size range from 00 to 24, and even introduced a size 15 to address the gap between straight and plus sizes, reducing returns by 50% for those sizes. Good American's success is evident from its $1 million in sales on the first day of launch, marking it as one of the biggest denim launches in history. The brand's commitment to customer feedback and diverse marketing has made it a favorite among women of all shapes and sizes. With styles like Good Legs, Good Cuts, and Good Waist, Good American ensures a flattering fit for every body type. Discover more about their inclusive denim collection on the Good American website.
Universal Standard
Universal Standard is renowned for its inclusive and comfortable denim collection, particularly catering to curvy figures with styles like the Joni High Rise Curve Slim Leg Jeans, designed for those with over a 10" waist-to-hip difference. Their denim features a blend of materials such as 90% cotton, 8% polyester, and 2% elastane for optimal stretch and comfort. The brand offers a wide size range from 00 to 40, ensuring a fit for all body types. Universal Standard's sizing philosophy is based on the average person's measurements, with a medium size corresponding to 18-20, reflecting a true bell curve. Their extensive collection includes various styles, such as the Donna High Rise Curve Straight Leg Jeans and the Lou High Rise Barrel Leg Jeans, all engineered for a perfect fit.
NYDJ
NYDJ (Not Your Daughter's Jeans) is a standout brand for curvy women, offering a range of jeans that prioritize fit, comfort, and style. Founded in 2003, NYDJ has gained a loyal following for its innovative "Lift Tuck Technology," which helps flatten the tummy area and provide a slimming effect. Their jeans are designed with a higher rise at the back, offering a gentle lift for a more flattering rear view. NYDJ suggests sizing down one size to achieve the perfect fit, and their jeans are known for their stretch and great recovery, ensuring they do not lose their shape over the course of the day. The brand caters to all shapes, sizes, and ages, including plus size and petite options. For more details, visit their official website.
Torrid
Torrid is a leading producer of curvy jeans, dominating the plus-size women's market with a 50% share of total sales in May 2021. The brand outperformed competitors like Lane Bryant in year-over-year growth since June 2020 and retained almost 11% of its 2019 customer cohort six quarters later. With over 600 physical stores and a strong online presence, 70% of Torrid's sales come from online purchases. In 2020, Torrid reported net sales of $974 million and a net income of $25 million, despite pandemic disruptions. The company's compound annual growth rate (CAGR) for net sales was 8% between 2017 and 2020.
American Eagle
American Eagle is renowned for its inclusive and stylish clothing, particularly its curvy jeans, which have garnered significant attention and popularity. The brand's commitment to diversity and comfort is reflected in its wide range of sizes and fits, catering to various body types. In 2022-2023, American Eagle saw over 60 million Google searches for its jeans in the U.S., highlighting the brand's strong consumer interest. The brand's Aerie line, in particular, is praised for its body-positive approach and comfortable designs. With a strong online presence and positive customer reviews, American Eagle stands out as a leading producer of curvy jeans.
ASOS Curve
ASOS Curve, a leading brand for curvy women, offers a wide range of trendy and comfortable clothing, including jeans that cater to various body types. Their jeans, such as the soft wide leg jean and slim fit comfort mom jeans, feature high-quality materials like lyocell-blend denim (69% Cotton, 31% Lyocell) and comfort-stretch denim (99% Cotton, 1% Elastane), ensuring a soft and durable wear. Established as part of the ASOS brand, ASOS Curve provides inclusive sizing, including plus sizes up to a UK 30 (US 26 equivalent), and has been praised for its free shipping and free returns policy since its inception. The brand's commitment to quality and style has made it a favorite among plus-size fashion enthusiasts, as evident from positive reviews and high customer satisfaction rates. With a focus on universal fit ranges, ASOS Curve ensures that everyone can find stylish and comfortable clothing.
Gap
Gap, a well-known apparel brand, has seen its market share in the US decline from 5.1% to 4.7% over the past five years, largely due to the rise of fast fashion retailers like Inditex and H&M. Despite this, Gap's other brands such as Athleta have been growth drivers. However, Gap's performance in the women's segment has been underwhelming, contributing to the closure of 175 specialty stores. The brand's struggles do not specifically highlight its performance in the curvy jeans market. Gap's overall strategy includes a mix of store closures and improved online performance. For more insights, visit their market analysis at Gap's market share report.
Spanx
Spanx is a leading brand in the shapewear market, renowned for its high-quality and comfortable products, including curvy jeans that cater to diverse body types. In 2024, the global shapewear market, which includes brands like Spanx, was valued at USD 4,748.6 million and is expected to grow at a CAGR of 5.1% from 2024 to 2033. Spanx, along with other key players, has contributed significantly to the market's growth by innovating products that enhance body shape and provide comfort. The brand's popularity is evident from its strong presence in regions like North America, which held a 38.6% revenue share in the shapewear market in 2024. Spanx's product portfolio includes a range of shapewear items, such as shaping briefs, shorts, and tops, which are favored by consumers for their comfort and effectiveness.
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