Top Cowboy Jeans Brands for Authentic Western Flair

Cowboy jeans are a staple in Western fashion, cherished for their rugged durability and timeless appeal. Whether you're working on a ranch or hitting the dance floor, selecting the right pair is crucial to ensuring comfort and style. With numerous brands offering top-quality options, it's important to find ones that fit your needs and lifestyle. Curious about which brands stand out for cowboy jeans? Discover the best selections below.

Illustration of cowboy jeans

Best brands of cowboy jeans in 2025

Levi's

Levi's is renowned as one of the best producers of cowboy jeans, with the Levi's brand accounting for the vast majority of Levi Strauss & Co.'s revenues. In 2023, the company reported record sales figures of $6.18 billion, with men's products making up approximately 64% of global sales. The iconic Levi's 501® fit saw a nearly 30% growth in 2022, highlighting the brand's enduring popularity. Levi's also leads in market share, with the brand growing faster than any other denim brand for two consecutive years. The company's strong brand reputation and commitment to sustainability further solidify its position in the market.

Wrangler

Wrangler is a renowned American apparel brand, celebrated for its iconic and durable cowboy jeans, which have been a staple in Western cowboy culture since 1947. As the number one denim brand in the United States as of 2022, Wrangler holds a significant market share, with one out of every four males in the U.S. wearing Wrangler jeans by 1996. Known for their high-quality, sanforized denim, Wrangler jeans are praised for their classic designs and flattering fits, such as the Cowboy Cut jeans. The brand has a rich history, including its endorsement by the Pro Rodeo Cowboy Association in 1974 and its successful expansion into Europe in 1962. With a revenue of $1.7 billion, Wrangler continues to innovate and expand its retail presence globally.

Lee

Lee is a renowned American brand, celebrated for its high-quality cowboy jeans, with a rich history dating back to 1889 when it was founded by Henry David Lee in Salina, Kansas. Known for its durable and stylish designs, Lee introduced the iconic Union-All work jumpsuit in 1913 and the first zipper fly in the 1920s, revolutionizing workwear. By the 1930s, Lee had become the leading manufacturer of work clothes in the US, with sales reaching $6.4 million in 1937, equivalent to around $120 million today. The brand expanded globally, reaching 81 countries by the 1960s, and has continued to innovate with products like the Lee Riders and Leesure lines. Lee's commitment to quality and durability has made it a staple in the denim industry. For more about their storied history and innovations, visit their official website.

Ariat

Ariat International is a leading brand in the cowboy boots and apparel market, recognized for its emphasis on technology and innovation. As a key player, Ariat significantly contributes to the global cowboy boots market, which is estimated to reach US$ 486.5 million by 2033, growing at a CAGR of 6.7% from 2023 to 2033. The brand's products are popular globally, with North America, particularly the USA, accounting for a substantial market share. Ariat's commitment to quality and style has made it a favorite among millennials and fashion enthusiasts, with the brand featuring in various market analyses as a major supplier in the sector. For more information, you can visit their official website.

Carhartt

Carhartt, although not specifically known for cowboy jeans, is a renowned producer of high-quality, durable workwear that has gained popularity across various sectors, including construction, farming, and even streetwear. Founded in 1889 by Hamilton Carhartt, the company has expanded significantly, with sales reaching $600 million by 2013. Carhartt's products, such as their iconic bib overalls and heavy-duty jackets, are celebrated for their ruggedness and durability, making them a favorite among workers and outdoors enthusiasts. The brand has also successfully ventured into women's workwear and flame-resistant garments, further solidifying its market presence. Despite its broad appeal, Carhartt remains committed to its core customer base of blue-collar workers.

Cinch

Cinch is a legendary American brand renowned for its high-quality, authentic Western jeans and premium apparel, blending timeless tradition with modern casual style. Known for their exceptional fit, durability, and comfort, Cinch jeans are crafted from premium denim, such as the 13 oz. denim in their Silver Label collection, ensuring strength and style for everyday wear. With a focus on functionality and style, Cinch jeans are ideal for both work and casual outings, making them a staple in any Western wardrobe. The brand's popularity is reflected in the growing Western wear market, which is expected to reach $133,971.7 million by 2030, growing at a CAGR of 5.8% from 2023 to 2030. Cinch's commitment to quality and comfort has made it a go-to choice for those who value premium clothing. You can explore more about their offerings on their official website.

Rock & Roll Denim

Rock & Roll Denim, a brand under Westmoor Manufacturing Co., is renowned for producing high-quality, stylish cowboy jeans that blend comfort and fashion. Founded by German immigrants Ernest and Martin Hochster in 1946, the brand has evolved to include modern trends and details, such as pearl snaps and stylized embroidery. Rock & Roll Denim's commitment to the western lifestyle is evident in its designs, which transition seamlessly from ranch work to evening events. The brand's products feature innovative prints and embroidery, making them stand out in the market. With a focus on quality and performance, Rock & Roll Denim continues to be a favorite among those living the western lifestyle.

Stetson

The Stetson brand, although renowned for its iconic cowboy hats, also extends its influence into other Western-inspired products, including apparel and footwear. However, it is not specifically known for producing cowboy jeans. Stetson's legacy in the Western fashion industry is rooted in its hat production, with the company once being the world's largest hat maker, producing over 3.3 million hats annually by the early 20th century. The brand's impact on Western fashion is significant, with its hats remaining a staple in cowboy culture. Despite its broad product range, Stetson's primary focus has always been on hats and other accessories rather than jeans. Find out more about Stetson's Western-inspired products.

Roper

Roper is a renowned brand in the cowboy boots market, known for its high-quality and stylish designs that cater to both children and adults. The brand offers a wide range of cowboy boots, including faux leather and genuine leather options, which are popular for their comfort and durability. As part of the growing cowboy boots market, expected to reach $486.5 million by 2033 with a CAGR of 6.7% from 2023 to 2033, Roper continues to be a significant player, particularly in the North American market where it contributes to the region's dominant share of 35.6% in total sales. Roper's products are favored for their attractive designs, such as the glitter geo and leopard patterns, making them a popular choice among youths and fashion enthusiasts. The brand's commitment to quality and style aligns with the increasing demand for Western fashion trends globally. For more details on their collection, browse Roper's wide selection at The Western Company.

True Religion

True Religion, a renowned brand in the fashion industry, has revitalized its position as a top producer of premium cowboy jeans through a strategic renaissance. Since its inception in 2002, True Religion has been synonymous with high-quality, stylish denim, initially targeting a luxury market with jeans priced between $200 to $300. However, the brand has adapted by diversifying its product line to include active sets and reducing its price point to $100-$200, making it more accessible to a broader customer base earning between $60K and $65K annually. This shift has led to a 20% year-over-year sales increase to $280 million in 2023, along with an EBITDA of $80 million and a higher Net Promoter Score (NPS) than its competitors. True Religion's new strategy includes leveraging retail partnerships and expanding its global presence. For more insights into True Religion's renaissance, click the link provided.