Cotton kurtis have become a staple in many wardrobes, offering both comfort and style. As more people gravitate towards this versatile attire, numerous brands have stepped up to offer unique designs and impeccable quality. Some brands have distinguished themselves in terms of fabric quality, patterns, and affordability, making them favorite choices among kurti enthusiasts. To discover which brands top the list, explore our curated selection below.
Illustration of cotton kurtis
Best brands of cotton kurtis in 2025
Biba
Biba is a leading brand in the ethnic wear market, renowned for its high-quality cotton kurtis that set industry benchmarks. With an annual turnover of around Rs. 650 crores and over 180 outlets across 76 cities in India, Biba has established itself as a dominant player. The brand launches two major collections every year, catering to all occasions and Indian seasons, and is particularly praised for its cotton kurtas, including Anarkali, A-line, and straight fit designs. Biba's commitment to quality, affordability, and timely delivery has earned it the title of "Best Women's Ethnic Wear Brand of the Year" at the CMAI Apex Awards in 2015. The brand's use of cotton as the base fabric ensures comfort and durability, making its kurtis a favorite among women.
Fabindia
Fabindia is renowned as one of the leading producers of high-quality cotton kurtis, leveraging its rich heritage since its founding in 1960 by John Bissell. The brand has achieved significant milestones, including crossing Rs 1,000-crore sales in 2015 and marking a 12% rise in consolidated sales to Rs 1,148 crore in the same year. Known for its commitment to quality and curation, Fabindia operates over 357 stores across India and internationally, offering a diverse range of ethnic clothing, including kurtas, sarees, and lehengas. The brand's focus on sustainable practices and ethical sourcing has been a key factor in its success, appealing to consumers seeking authentic and eco-friendly products. With a strong presence in the ethnic wear segment, Fabindia continues to innovate and expand its product lines to meet evolving consumer demands.
W for Women
W for Woman is a renowned brand in India, celebrated for its high-quality cotton kurtis that blend comfort, style, and eco-friendly practices. Established in 1972, the brand has evolved over the years, particularly in the last 16 years, to set new standards in women's fashion. Their kurtis are crafted from high-quality fabrics, featuring intricate designs and delicate embroidery, making them suitable for various occasions from casual outings to formal events. The brand offers a diverse range of styles, including straight cut, Anarkali, A-line, and flared kurtas, with prices ranging from Rs 2,299 to Rs 4,999. With a focus on customer satisfaction, W for Woman ensures a luxurious feel and versatile designs that complement every personality.
Shree
Shree is a prominent brand in the ethnic wear segment, particularly known for its high-quality cotton kurtis. Launched in 2009 by Sandeep Kapoor and Sheetal Kapoor, Shree has expanded to over 60 stores, 3000+ multi-brand outlets (MBOs), and 15 dedicated manufacturing units. The brand received a significant investment of Rs 80 crore from Alpha Capital in 2019 to enhance its distribution network and geographical reach. Shree plans to expand into multiple states including Kerala, Tamil Nadu, and Maharashtra, aiming to grow to over 300 company stores. With a strong presence in women's ethnic wear, Shree continues to deepen its market presence and customer base.
Global Desi
Global Desi, a renowned brand in the Indian fashion industry, is one of the leading producers of high-quality cotton kurtis, known for their vibrant designs, comfortable fabrics, and impeccable craftsmanship. With India being the largest exporter of cotton kurtis, Global Desi contributes significantly to this market, catering to a global audience, particularly in countries like Mauritius, the United States, and the United Arab Emirates, which collectively consume 69% of all cotton kurti exports from India. The brand's products are part of the over 73,863 cotton kurti shipments exported by India annually. Global Desi's commitment to quality and style has made it a favorite among buyers, with many of its designs reflecting the rich cultural heritage of India. The brand's success is reflected in the growing demand for ethnic wear, which is expected to surpass $24 billion by 2025.
Aurelia
Aurelia is a leading brand in India's women's ethnic wear market, renowned for its high-quality cotton kurtis that blend traditional designs with modern styles. With a presence in over 500 locations, Aurelia offers a diverse range of kurti styles, including Mandarin Collar, Round Neck, and V-Neck, priced between Rs 389 to Rs 3,999. The brand's designs feature detailed embroidery, embellishments, and prints, ensuring comfort, breathability, and an elegant touch. Aurelia's products are part of TCNS Clothing Company Ltd., which has seen strong growth, with Aurelia revenues expected to reach Rs 5,900 million by FY22E, contributing to a 17% revenue CAGR over FY19-FY22E. For more insights, explore the list of best kurti brands in India.
Melange by Lifestyle
Melange by Lifestyle is a prominent brand in the ethnic wear market, particularly renowned for its high-quality cotton kurtis. The brand offers a wide range of stylish and comfortable kurtis, catering to the growing demand for ethnic wear, which is expected to reach USD 122.80 billion by 2030 with a CAGR of 6.46%. The women's segment, which dominates the market with around 73.0% revenue share, drives the demand for such products. Melange by Lifestyle kurtis are popular for their floral prints, coral mandarin collars, and other intricate designs, making them a favorite for festivals, weddings, and traditional ceremonies. The brand's emphasis on fabric quality, aesthetics, and cultural relevance aligns with consumer preferences, contributing to its success in the market.
Anokhi
Anokhi is renowned as one of the best producers of cotton kurtis, founded in 1970 with a strong ethos in craft conservation and development through design and project funding. Known for its distinctive prints, silhouettes, and high product quality, Anokhi has established itself as a role model for good business practices and the revival of traditional skills. With a presence in 22 stores across India and international retailing through various stockists, Anokhi ensures a personalized in-store experience for its customers. The brand's archive spans over 54 years of creativity and collaboration with the craft industry. Anokhi's commitment to preserving traditional skills and quality has made it a staple in Indian fashion. To explore more about their offerings, visit their official website.
Manyavar Mohey
Manyavar Mohey is a renowned brand in India's ethnic wear market, particularly esteemed for its high-quality cotton kurtis and traditional occasion wear. Launched in 1999 for men and in 2016 for women, the brand boasts a strong retail presence with over 600 stores across 240 cities and 5 countries. Manyavar Mohey is known for its industry-leading gross margins of around 66.6% and significant growth, with revenue from operations growing by approximately 58% in H1 FY '24 compared to H1 FY '20. The brand's focus on standardizing fabrics and designing new chemical formulations enhances the uniformity and feel of their textiles. With a robust customer sales growth of 58.9% in Q2 FY '24 compared to Q2 FY '20, Manyavar Mohey continues to be a leader in the ethnic wear segment.
Libas
Libas is a renowned brand for cotton kurtis, offering a wide range of stylish and comfortable options that cater to various occasions. With a collection that includes straight, anarkali, and fit-and-flare kurtis, Libas ensures versatility and elegance. The brand has secured INR 150 crore in funding to enhance its omnichannel presence and retail expansion, reflecting its strong growth trajectory. Libas kurtis are made from high-quality cotton, available in sizes from XS to 6XL, and are priced competitively, ranging from Rs 499 to Rs 1,749. This brand is a preferred choice for women seeking both comfort and fashionable ethnic wear.
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