Top Conditioner Brands for Luscious Locks

When it comes to choosing the best conditioner for your hair, the options can be overwhelming. Many haircare brands promise to deliver smooth, nourished, and healthy locks, but some truly stand out in terms of quality and effectiveness. Among the leading names in the market are renowned brands like Olaplex, known for its bond-building technology, and Moroccan Oil, which offers deep hydration using nutrient-rich argan oil. Whether you're seeking to enhance your curls, boost your hair's moisture, or protect color-treated tresses, the following list highlights top conditioners worth considering. Explore the recommendations below to discover which brand might be the perfect match for your hair care routine.

Illustration of conditioner

Best brands of conditioner in 2025

Olaplex

Olaplex is renowned as one of the top producers of conditioners, known for its patented bond-building technology that repairs and rejuvenates damaged hair on a molecular level. Founded in 2014 in California, the company has seen significant growth, with global net sales reaching over $458 million in 2023, despite a recent decline. In 2023, the professional channel and direct-to-consumer sales each generated around $143 million in revenue. Olaplex products, such as the No. 5 Bond Maintenance Conditioner, are highly praised for their ability to restore, repair, and hydrate hair without adding excess weight, making them a favorite among consumers and professionals alike. The brand's strong presence in 60 countries and its partnership with major retailers like Ulta Beauty further solidify its position in the luxury hair care market. To learn more about the benefits and applications of using Olaplex, refer to their detailed guides.

Moroccanoil

Moroccanoil is a leading luxury haircare brand, renowned for its high-quality, argan-oil infused products that have revolutionized the hair care industry. Founded in 2007, Moroccanoil has grown exponentially, becoming the #1 hair care oil in the United States and expanding its global presence with hundreds of salons across Europe and other international markets. The brand's flagship product, Moroccanoil Treatment, increases hair shine by up to 118% and is suitable for all hair types. With a predicted 180% increase in global growth by 2022, Moroccanoil continues to innovate and expand its product line, including a successful partnership with BLEND for localization and Corra for digital optimization. Moroccanoil's commitment to natural ingredients and exceptional performance has made it a favorite among celebrities and consumers alike.

Aveda

Aveda Corporation is renowned as one of the leading producers of high-quality conditioners, known for their organic and herbal formulations. Aveda's conditioners, such as those featuring rosemary leaf extract and ginseng oil, are certified organic and free from toxic chemicals like parabens, sodium lauryl sulfate, and phthalates. This focus on natural ingredients aligns with the increasing consumer preference for eco-friendly and health-conscious products, contributing to the brand's strong market presence. In the global hair care market, Aveda's products are particularly popular, especially in regions like Europe, where the market was valued at USD 36.26 billion in 2023. Aveda's commitment to sustainability and consumer health has made it a favored choice among those seeking premium hair care solutions.

Living Proof

Living Proof is a renowned brand in the hair care industry, particularly celebrated for its innovative and effective conditioners. Founded by stylists and scientists, the brand leverages patented technology to address key hair concerns, such as keeping hair cleaner for longer, adding body, and enhancing volume, all while being silicone-free, paraben-free, and phthalates-free. With a significant growth of over 32% in yearly sales since 2019, Living Proof has established itself as a leader in the prestige hair care category. Their products, such as the Perfect Hair Day 5-in-1 Styling Treatment, are highly praised for their multi-purpose benefits and scientific approach to hair care. The brand's commitment to sustainability, including a partnership with TerraCycle, further enhances its appeal.

Kérastase

Kerastase is renowned as one of the top producers of conditioners, with a significant presence in the hair care market. In the United States, the brand enjoys a 34% brand awareness among hair care users, and 6% of these users actually use Kerastase products. Notably, 67% of Kerastase users in the U.S. show loyalty to the brand, indicating a strong customer retention rate. The brand's popularity is also reflected in the UK, where 43% of hair care users are aware of Kerastase, and 26% of those who know the brand express a liking for it. Despite its strong user base, the brand experienced little buzz in media and social media in 2022, with only 5% of U.S. and UK hair care users having heard about Kerastase in the preceding three months.

Redken

Redken is a prominent brand in the hair care industry, particularly noted for its conditioners, boasting a brand awareness of 55% among U.S. hair care users and a usage share of 8% in the United States. The brand is acclaimed for its diverse product lines, including conditioners that cater to various hair types and needs, such as volumizing, smoothing, and texturizing. Redken's conditioners are part of a broader hair conditioner market expected to grow by USD 5.9 billion at a CAGR of 3.5% from 2023 to 2028. The brand's loyalty is also significant, with 75% of its users likely to use Redken again. Redken's products are widely recognized for their quality and effectiveness, making it a preferred choice among hair care enthusiasts.

Briogeo

Briogeo is recognized as a prominent brand in the hair care industry, particularly for its conditioners, with 26% of U.S. hair care users aware of the brand and 23% of those users actively using its products. The brand's conditioners, formulated with vitamins, antioxidants, and natural oils, contribute to its popularity. In 2022, about 8% of U.S. hair care users had heard about Briogeo through media, social media, or advertising, indicating a significant buzz around the brand. Briogeo's user loyalty is high, with 83% of its users likely to use the brand again. The brand was acquired by The Wella Company in April 2022 to expand its eco-friendly cosmetic products portfolio. For more insights into Briogeo's market presence, visit the Briogeo Hair Care Brand Profile.

Oribe

Oribe is renowned as one of the top producers of luxury hair care products, particularly conditioners, known for their high-quality and clinically tested formulations. The brand's Serene Scalp collection, launched in 2018, has been a bestseller, addressing scalp concerns such as dandruff and oily scalp with products like the Oil Control Shampoo and Treatment Mist, which showed a 90% reduction in oiliness in clinical tests. Oribe's conditioners, such as the Gold Lust Repair & Restore Conditioner, are praised for their luxurious ingredients and performance, with users noting improved hair texture and manageability. The brand's products are sulfate-free, keratin-safe, and color-safe, making them suitable for various hair types. Oribe's strong market presence is evident from its double-digit revenue increases year-over-year, ranking it as the #10 hair-care brand in 2022 according to NPD U.S. data.

SheaMoisture

SheaMoisture is a distinguished global beauty brand celebrated for its high-quality, naturally infused conditioners, specifically designed for textured hair and melanin-rich skin. Founded in 1991 by Richelieu Dennis and his family, the company carries a deep-seated heritage inspired by the traditional shea butter selling practices of Dennis' Sierra Leonean grandmother, Sofi Tucker. SheaMoisture's conditioners are crafted with certified organic shea butter and are devoid of harmful ingredients such as silicone, sulfates, parabens, and mineral oil. The brand's excellence is recognized by accolades, being voted Overall Favorite Brand in Naturally Curly's esteemed Best of the Best survey in 2015 and 2016. As a Certified B Corporation, SheaMoisture is dedicated to reinvesting at least 1% of its net sales into community initiatives and economic advancement opportunities.

Davines

Davines is renowned as one of the top producers of conditioners, known for its high-quality, effective, and sustainable products. In 2023, the brand saw a 16% increase in sales of its haircare products, including conditioners, and a 13% rise in skincare sales, reflecting its strong market presence. Davines conditioners are formulated with natural ingredients, free from sulfates, parabens, and artificial colors, and are highly regarded by hair care professionals. The company's commitment to sustainability is evident in its carbon-neutral production facilities and use of renewable energy. With over 45,000 affiliated professional salons worldwide, Davines continues to expand its global reach.