Top Boxer Brands for Comfort and Style

In the world of men's fashion, comfort remains a non-negotiable priority, especially when it comes to choosing the right pair of boxers. With a diverse range of brands offering varying styles and materials, finding the perfect fit can elevate everyday wear from ordinary to outstanding. From luxury labels to budget-friendly options, each brand brings its distinct features, catering to a multitude of preferences and needs. To discover which brands have made the cut and why they're considered top-tier in the world of men's underwear, explore our curated list below.

Illustration of boxers

Best brands of boxers in 2025

Calvin Klein

Calvin Klein is a leading global fashion brand renowned for its high-quality and stylish underwear, particularly its boxer briefs, which are expected to drive significant growth in the men's underwear market with a forecasted CAGR of 5.43% between 2023 and 2028. The brand's boxer brief segment combines comfort, style, and advanced fabric technologies, appealing to men of all ages and contributing to the market's projected growth of USD 11.65 billion during this period. In 2023, Calvin Klein's global revenue amounted to about 3.9 billion U.S. dollars, reflecting its strong market presence. The brand's focus on health and wellness, along with its premium materials and moisture-wicking properties, further enhances its appeal. Calvin Klein's iconic designs and inclusive philosophy have solidified its position as a top choice for men's underwear.

Hanes

Hanesbrands is a global leader in the production of men's underwear, including boxers, with a significant market share. According to Euromonitor, Hanes holds a 7.5% share of the worldwide men's underwear market, up from 6.2% in 2014, and dominates the North American market with a 36.0% share. In the U.S., Hanes' market share in men's underwear is more than the combined shares of its closest competitors, Fruit of the Loom and Jockey. The company's success is also reflected in its international growth, particularly in the Asia-Pacific region. Hanes' Champion brand, which includes boxers, has seen substantial growth, with global sales jumping to about $2.3 billion in 2019 from $1.2 billion in 2016. For more information, visit the Hanes official website.

Tommy John

Tommy John is renowned for producing some of the best boxers and underwear, known for their innovative, lightweight, and breathable fabrics. Their Second Skin line offers luxurious softness and daily support, while the Supima Cool Cotton collection ensures you stay cool, dry, and sweat-free. With a Best Pair Guarantee, Tommy John ensures customer satisfaction, and their products are highly rated, often receiving ratings of 4.94 out of 5 stars or higher. The brand's commitment to quality and comfort has made it a favorite among consumers, and their free guaranteed delivery by 12/24 for orders placed by 12/19 adds to the convenience. Tommy John's focus on premium quality and customer satisfaction has solidified its position as a leader in the underwear market. To explore their wide range of offerings, visit their collections of men's underwear.

MeUndies

MeUndies is a pioneering direct-to-consumer underwear brand that has revolutionized the intimate apparel sector with its commitment to comfort, style, and innovation. Since its inception, MeUndies has achieved remarkable growth, increasing its revenue by 1,583% over three years and estimating an annual revenue of $60 million. The brand has sold over 16 million pairs of underwear since its launch and 17 million pairs in 2020 alone. MeUndies' success is attributed to its engaging marketing strategies, including a homepage quiz, exclusive membership benefits, and buzz-worthy campaigns. The brand continues to expand, having recently received $40 million in Series C funding to enhance its product categories and international reach. For more details, visit their official website.

Saxx

Saxx Underwear is a leading brand in the men's underwear market, renowned for its innovative and comfortable designs, particularly the patented BallPark Pouch™ that enhances ergonomic comfort. Founded in 2006 by Trent Kitsch, Saxx has experienced rapid growth, becoming the number one men's single-pack boxer brief brand in the U.S. The company boasts an estimated annual revenue of $64.2 million, employs 256 people, and has a 93% customer repurchase intent. Saxx sells 10 pairs of underwear each minute and has outpaced the growth of the premium underwear market by three times since pre-pandemic. With over 1600 retailers across North America, Saxx is expanding its global reach.

Polo Ralph Lauren

Polo Ralph Lauren is a renowned brand in the apparel industry, acclaimed for its high-quality and stylish boxers. As of Q3 2024, Ralph Lauren Corporation commands a market share of 4.51% in the Apparel, Footwear & Accessories sector, underscoring its formidable presence in the industry. The brand's dedication to comfort, sustainability, and style resonates with the evolving trends propelling the men's underwear market, which is predicted to reach $66.6 billion by 2033, growing at a CAGR of 5.7% from 2024 to 2033. Polo Ralph Lauren's boxers are celebrated for their exceptional fit, support, and comfort, akin to the boxer brief segment that dominated with a market share of approximately 33.6% in 2022. The brand's unwavering commitment to quality and design distinguishes it as one of the premier producers of boxers.

Mack Weldon

Mack Weldon is renowned for producing high-quality, comfortable, and durable boxers, with their underwear maintaining excellent condition even after numerous wash and wear cycles. Their AIRKNITX boxer briefs, made from a blend of 56% Polymide, 29% Polyester, and 15% Elasten, are particularly praised for their breathability and anti-odor properties. The brand has successfully doubled underwear sales through innovative marketing strategies, including a significant spend of $7.9M on display ads over six months, primarily through native advertising on platforms like Taboola and Outbrain. Mack Weldon's products are highly rated for their fit, comfort, and longevity, with many users appreciating the lack of constriction and heat buildup. The brand's strong online presence and effective marketing have contributed to its dominance in the men's underwear market.

Adidas

Adidas is a leading brand in the men's underwear market, particularly renowned for its high-quality boxers that combine comfort, support, and stylish design. The boxer brief segment, which includes Adidas products, held the largest market share of around 33.6% in 2022, driven by factors such as better fit and comfort. Adidas, along with other major players like Jockey and Under Armour, is expanding its presence in the Asia Pacific region, which accounts for approximately 41.5% of the global men's underwear market. The global men's underwear market is expected to grow at a CAGR of 5.4% from 2023 to 2030, with Adidas likely to benefit from this growth. Adidas' commitment to innovation and customer satisfaction has solidified its position as one of the best producers of boxers.

Under Armour

Under Armour is a prominent brand in the athletic apparel and footwear industry, though it is not specifically known for producing boxers. However, the company excels in performance apparel and footwear, with apparel sales accounting for approximately 66.5% of its worldwide revenue in the financial year ended March 31, 2024. Under Armour's footwear segment, which includes running shoes and other athletic footwear, generated $1.45 billion in global sales in 2023. The brand is recognized for its innovative technologies such as Charged Cushioning®, UA Flow™, and HOVR®, which enhance athletic performance. Under Armour's market share in the apparel, footwear, and accessories sector stands at about 3.07% as of Q3 2024. For more details on their offerings, visit the Under Armour official website.

Lululemon

Lululemon, although facing some quality issues, remains a significant player in the men's underwear market, particularly known for its athletic and comfortable designs. Despite a recent backlash on the quality of their new boxer shorts, Lululemon's men's business has seen a 19% sales increase in a recent quarter, highlighting the brand's popularity. However, the new "no boxer boxer" received poor reviews, with customers complaining about the fabric and comfort. Lululemon's success is also evident in its growth in China, where the company saw a 39% revenue increase in the first half of 2024. The brand's products, such as the "ABC pants," have a strong following due to their comfort and functionality. Explore more about the reviews on Lululemon men's underwear.