Top Bag Brands: Elevate Your Style with Iconic Choices

When it comes to selecting the perfect bag, it's essential to consider both style and functionality, which can vary greatly across different brands. Over the years, several brands have consistently delivered exceptional quality and innovative designs, making them top choices for consumers worldwide. Whether you're looking for a luxury handbag, a durable backpack, or an everyday tote, these distinguished brands offer a variety of options to suit all preferences and lifestyles. Curious about which brands stand out for their remarkable craftsmanship and design? Discover below our curated list of the best bag brands that continue to set the standard in the fashion industry.

Illustration of bag

Best brands of bag in 2025

Louis Vuitton

Louis Vuitton is a paramount luxury brand, renowned for its exquisite craftsmanship and iconic designs, holding a significant 22% market share in the global luxury handbag market as of 2022. The brand's revenue has consistently risen, reaching $75.9 billion in 2021, up from $51 billion in 2020. With a strong presence in the Asian market, particularly in China, Louis Vuitton has adapted its strategies to cater to local preferences, contributing to its dominant market position. The brand employs over 4,000 leather goods specialists and operates 16 French leather workshops, ensuring high-quality production. Louis Vuitton's market capitalization stands at $306.18 billion, solidifying its leadership in the luxury industry. You can find more information about their market statistics on their website: Louis Vuitton Statistics.

Chanel

Chanel stands as a pinnacle in the luxury handbag market, renowned for its exquisite design and consistent financial success. In 2023, Chanel's revenues surged to $19.7 billion, with a 16% increase excluding currency shifts, driven by price increases and higher volumes. The brand's quilted leather handbags, in particular, have seen strong demand, contributing to double-digit growth across all categories. To maintain exclusivity, Chanel has implemented policies such as limiting the sale of one bag per customer per year for each model, a strategy that has helped control distribution and reduce resale market activity. With 311 boutiques worldwide and a significant presence in regions like Asia, Europe, and the Americas, Chanel continues to dominate the luxury handbag sector.

Hermès

Hermes stands as a pinnacle in the luxury goods industry, particularly renowned for its exquisite leather goods and saddlery, with the Leather Goods and Saddlery business segment accounting for 43% of its total sales, reaching EUR4.96 billion in 2022. The brand's iconic Birkin and Kelly bags continue to drive strong demand, with sales growth of 17% in the leather goods segment for the first nine months of 2024. Hermes reported an overall revenue of EUR11.60 billion in 2022, with a significant presence in the Asia-Pacific region, although growth in this area was slower at 7% for the first three quarters of 2024. The company maintains a strict production policy, limiting annual growth to 7% to ensure quality and exclusivity. Hermes also invests heavily in training craftsmen, with around 400 trained annually. For more information, visit Hermes.

Gucci

Gucci is renowned as one of the leading luxury brands, particularly excelling in the production of high-quality bags. In 2022, leather goods, including handbags and wallets, accounted for more than half of Gucci's earnings, highlighting the brand's dominance in this segment. With a strong retail presence, especially in the Asia-Pacific region where 36% of Gucci's revenue is generated, the brand continues to thrive. Gucci's revenue from leather goods contributed significantly to its total revenue of EUR10.49 billion (approximately USD $11.46 billion) in 2022. The brand's commitment to premium quality and exclusive designs has solidified its position as a top luxury brand globally.

Prada

Prada is a leading luxury fashion house renowned for its high-quality leather goods, particularly bags, which are a significant source of its revenue. As of 2023, Prada's retail sales accelerated, with the brand seeing a 10% growth and its sister label Miu Miu experiencing an impressive 82% increase in the fourth quarter. Prada's bags are predominantly manufactured in Italy, with some production in other European countries, ensuring strict quality control and artisanal craftsmanship. The brand's commitment to innovative design and rigorous quality criteria has solidified its position as a top producer in the luxury market. With net revenues rising to EUR4.73 billion in 2023, Prada continues to excel in the luxury sphere.

Dior

Dior is one of the leading luxury fashion brands, renowned for its high-quality and stylish handbags. In 2022, Dior's revenue reached EUR70 billion, with a significant portion coming from its fashion and leather goods segment, which generated EUR30.90 billion. The brand's market capitalization stood at $131.10 billion in 2022, reflecting its strong presence in the luxury industry. Dior's handbags, such as the iconic Lady Dior, are produced at a cost as low as $57 but retail for thousands of dollars, highlighting the brand's substantial profit margins. Despite recent controversies over labor practices, Dior remains a favorite among luxury consumers, with high brand awareness and loyalty.

Saint Laurent

Saint Laurent has solidified its position as a leading producer of luxury handbags, with leather goods accounting for an impressive 74% of its revenue in 2020, and bags making up 72% of its sales. This success is driven by popular models like the EUR1,950 Niki flap tote and the EUR1,250 Lou crossbody. The brand's strategic mid-range price positioning, from EUR245 to EUR5,500, has been essential in appealing to younger generations and boosting its market share. Under the creative direction of Anthony Vaccarello since 2016, Saint Laurent has experienced significant growth, with sales increasing to approximately EUR3.18 billion in 2023. The brand's emphasis on multifunctional models, such as cross-shoulder bags and shoulder-worn bags, aligns with its legacy of celebrating women in their everyday lives. This thoughtful approach has helped Saint Laurent maintain a robust presence in the luxury fashion industry, as highlighted in their strategy of targeting a young clientele with accessibly-priced handbags.

Fendi

Fendi is a renowned luxury fashion brand, particularly esteemed for its high-quality leather goods, with nearly 41% of its assortment dedicated to this category. Since its inception in 1925 by Adele Casagrande and Edoardo Fendi, the brand has maintained a strong tradition of craftsmanship, as seen in its iconic Selleria line, which features hand-sewn stitches and sterling silver tags. Fendi's designs, such as the Baguette and Peekaboo, have become staples in the handbag world, contributing to the brand's prominence. The brand's commitment to quality and innovative designs has made it a favorite among luxury consumers, often compared to other high-end brands like Delvaux, Loewe, and Hermes. Fendi's influence in the luxury market is further highlighted by its role in shaping fashion trends and its enduring popularity.

Bottega Veneta

Bottega Veneta is renowned for its exquisite and understated luxury bags, embodying discretion, quality, and craftsmanship since its founding in 1966. The brand experienced a significant resurgence under creative director Tomas Maier in 2001 and later under Daniel Lee, who introduced innovative designs like the Maxi weave, leading to a 21% sales increase in 2020 and a record-breaking first half in 2024 with an 8% growth in retail sales. Bottega Veneta's bags, such as the Cabat and Cassette, are prized for their timeless appeal and high value retention, with secondhand bags showing the biggest jump in value among luxury brands. The brand's focus on high craftsmanship and exclusivity has driven its success, particularly in Western Europe, North America, and the Middle East. With an average order value of $925-950, Bottega Veneta continues to invest in communication, store modernization, and clienteling initiatives to maintain its desirability. For more information, visit their official website.

Balenciaga

Balenciaga is renowned as one of the premier luxury fashion brands, particularly celebrated for its iconic and versatile bags. The Balenciaga City Bag, launched in 2001 under Nicolas Ghesquiere, has seen a 55% increase in searches in 2024, highlighting its enduring popularity. This bag, known for its masculine silhouette and rugged accents, has been a favorite among fashion icons like Mary Kate and Ashley Olsen, Kate Moss, and Paris Hilton. The brand's recent "Beyond Nostalgia" collection has reintroduced the City Bag with new materials and styles, further solidifying its status as a timeless luxury item. Balenciaga's financial success, with a significant growth of 44% in sales between 2020 and 2021, underscores its market influence.